In the news

Furqan Wasif explains how marketers can turn good paid advertising campaigns into great ones using improved account structure, captivating copy, keywords, tracking and communication.  What makes your paid search campaigns great as opposed to just being good? How do you know that your agency partner…

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. In the creative industries, it can be hard to divorce an idea from its author. But big characters can…

“The Apple iOS 14.5 update might give users more control over their data, but the more cynical among us might wonder if it actually benefits Apple, more than the users – either because the update improves customer loyalty, or because it boosts the tech giant’s…

Digital payments are surging in response to the COVID-19 pandemic, with the CEO of Clear Junction reporting a 9000%+ increase in transaction volumes over the past year alone. The trend is only set to continue, with Accenture predicting that over 400 billion transactions worth US$7 trillion globally will…

We are proud to announce that Tug has been listed in the Campaign Best Places to Work 2021. Tug employees were asked to complete an anonymous survey compiled by Campaign, and the results ranked the digital performance marketing agency 40th of the top 90 marketing…

Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have been moving up the employer…