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‘Shit is going to get serious’: Marketers on how agency life is evolving in 2024

We asked leading marketers for their most pressing predictions about how agency life will evolve over the next 12 months. If you’re expecting a screed of AI debate, think again.

Next week, The Drum’s flagship predictions event will see marketing’s best and brightest debate the near future of tech, media, and brands. But what about agencies themselves?


Read the full press release here.

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