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Tug Blog
The Return of the Long Watch
3.09.2026
The Return of the Long Watch
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The Shift from High-Production to “Lo-Fi” Performance Creative
28.08.2026
The Shift from High-Production to “Lo-Fi” Performance Creative
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On-Time Delivery is the Wrong Metric
20.08.2026
On-Time Delivery is the Wrong Metric
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Tug Events
brightonSEO: Beyond The Prompt – Integrating LLMs to Map Your Brand’s Invisible Barriers
14.05.2026
brightonSEO: Beyond The Prompt – Integrating LLMs to Map Your Brand’s Invisible Barriers
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brightonSEO: Influencing LLM-Driven Zero-Click User Experiences
30.10.2025
brightonSEO: Influencing LLM-Driven Zero-Click User Experiences
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brightonSEO: Does Google AI Think your Content is Helpful?
7.08.2025
brightonSEO: Does Google AI Think your Content is Helpful?
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Tug in the News
CTV Brings Incrementality to the Living Room
23.03.2026
CTV Brings Incrementality to the Living Room
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AI Max, ChatGPT Shopping, and the Future of Paid Media
22.01.2026
AI Max, ChatGPT Shopping, and the Future of Paid Media
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When should search teams hop on the AI-mode bandwagon?
3.11.2025
When should search teams hop on the AI-mode bandwagon?
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Tug Takes
The ChatGPT Reddit Citation Shift: What It Means for Testing and AI Visibility
27.08.2026
The ChatGPT Reddit Citation Shift: What It Means for Testing and AI Visibility
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Tug Mid-Year Intelligence Report 2026
17.08.2026
Tug Mid-Year Intelligence Report 2026
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The August 2026 Google Ads Update: How Paid Media Experts Can Turn Automation into Profit
17.08.2026
The August 2026 Google Ads Update: How Paid Media Experts Can Turn Automation into Profit
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