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Tug Blog
The Rise of AI Shopping Assistants: Are Product Pages the New Ads?
30.07.2026
The Rise of AI Shopping Assistants: Are Product Pages the New Ads?
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Google vs. Third-Party SEO Audit Tools: What Actually Matters for AI Search Optimisation?
20.07.2026
Google vs. Third-Party SEO Audit Tools: What Actually Matters for AI Search Optimisation?
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Should Your Brand Be an Early Mover on ChatGPT Ads?
28.05.2026
Should Your Brand Be an Early Mover on ChatGPT Ads?
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Tug Events
brightonSEO: Beyond The Prompt – Integrating LLMs to Map Your Brand’s Invisible Barriers
14.05.2026
brightonSEO: Beyond The Prompt – Integrating LLMs to Map Your Brand’s Invisible Barriers
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brightonSEO: Influencing LLM-Driven Zero-Click User Experiences
30.10.2025
brightonSEO: Influencing LLM-Driven Zero-Click User Experiences
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brightonSEO: Does Google AI Think your Content is Helpful?
7.08.2025
brightonSEO: Does Google AI Think your Content is Helpful?
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Tug in the News
CTV Brings Incrementality to the Living Room
23.03.2026
CTV Brings Incrementality to the Living Room
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AI Max, ChatGPT Shopping, and the Future of Paid Media
22.01.2026
AI Max, ChatGPT Shopping, and the Future of Paid Media
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When should search teams hop on the AI-mode bandwagon?
3.11.2025
When should search teams hop on the AI-mode bandwagon?
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Tug Takes
Keywords Are Out, Answers Are In: Future-Proofing PPC
12.06.2026
Keywords Are Out, Answers Are In: Future-Proofing PPC
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The AI Takeover: What It Means for Publisher Revenue and Display Ads
31.03.2026
The AI Takeover: What It Means for Publisher Revenue and Display Ads
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OpenAI Announces the Rollout of Ads on ChatGPT
9.03.2026
OpenAI Announces the Rollout of Ads on ChatGPT
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