As martech goes gangbusters, indie agencies might hold the edge
Technology is (still) revolutionizing the marketing industry. But, Eoin O’Neill at Tug says, don’t go for the big companies that promise you every bell and whistle. Indies still have their place.
With 83% of organizations not fully utilising their MarTech stack’s capabilities and the pressure to maximize ROI, there’s a need for more agile, bespoke solutions.
