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Independent Thinkers. Tenacious Achievers.

Tug is powered by people who are tenacious for their clients, ambitious for themselves, and fiercely independent. We thrive on curiosity, adapt fast, and are always looking for smarter ways to drive growth.

People + Technology

Our talent is supercharged by technology. Our AI‑enabled tools and proprietary tech help us anticipate change, spot opportunities early and optimise performance faster. By combining independent thinking with smart technology, we keep brands one step ahead.

Tug employees in London office

One Global Team

Across every office, we work as one connected entity. We collaborate openly, building close partnerships with our clients where ideas and insights move quickly. Building lasting connections is invaluable to us.

 

 

Diversity Drives Innovation

Our global team brings together diverse backgrounds and experiences, fuelling creativity and driving exceptional client work. Our flat structure remains an important part of our setup. We champion inclusion across gender, race, sexuality, age, background and faith — because an inclusive team is a smarter team.

Meet the Management Team

Asher Gordon

Managing Director, EMEA

Neil Goddard

Head of SEO, GEO & Content, EMEA

Neil Baker

Head of Paid Media, EMEA

Eleni Sarri

Data Operations Director, Europe

Yanru Chen

Financial Controller

Aisling McCabe

General Manager, North America

Michael Ozburn

Head of Paid Media, North America

Charlie Bacon

Managing Director, APAC

Alex Whalley

SEO Director, APAC

Adel Gilani

Paid Media Director, APAC

Eoin O’Neill

Chief Technology Officer

Peter Boulton

Chief Financial Officer

Nick Beck

Chief Executive Officer