Suzanne Grae appoints Tug Sydney for Digital Marketing Expansion
Suzanne Grae, the Australian women’s fashion retailer, has appointed Tug Sydney to lead its SEO, paid search, and paid media efforts. Initially brought on to enhance organic search, Tug Sydney’s role has now expanded to driving audience traffic and increasing the brand’s digital presence through targeted search and media strategies.
As part of the Sussan Group (ARJ Holdings), Suzanne Grae is a well-known name in Australian fashion with over 150 stores and a growing eCommerce presence. Tug Sydney plans to use its expertise in data-driven performance marketing to help the iconic brand continue to connect with women across the country.