In the news
Google’s Latest Algorithm Update And How It Impacts Organic Visibility
By Alex Whalley, SEO Director In the first few weeks of March 2022, Google began officially rolling out the desktop version of their page experience update – an algorithm change that puts more focus on how an end-user experiences your website. The mobile version of…
“The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on
The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…
Comment: IPA Bellwether ad industry report 2022
The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…
Why Google’s Latest Update Supposedly Keeps Users Happy & Rankings High
Google’s latest algorithm change which focuses on page experience should be a wake up call to marketers wanting to maintain their website rankings, writes Alex Whalley, SEO Director at digital marketing agency, Tug….How a consumer experiences a brand or business website is more important than…
Lost in transmission: what’s behind the audio ad spend disconnect?
Even though popularity of audio continues to soar, marketers remain hesitant to invest – so what’s stopping them and how can you get past it? Video hasn’t killed the audio star, far from it – prick up your ears as Caitlin Wilson, Media Account Manager,…
Want real change at your agency? Leave your recruitment comfort zones
By Sophie Brooks – March 31, 2022 Diversity of representation in media products has rightly been a priority in recent years. But the data shows that diversity among the people making those products – along lines of gender, sexuality, ethnicity and other axes – lags behind. Sophie Brooks,…
