In the news

Full-service digital marketing agency Tug has announced that PR agency Comms 101 has been appointed to handle its PR and communications strategy for Australia and New Zealand. Tug was founded in 2006 and has offices in Sydney, London, Toronto and Berlin. Sydney-based Comms 101 will…

“For fintech players striving to stand out in an ever-more crowded space, the Gamestop stock battle offers a valuable lesson. As well as underscoring the huge power of social media, this tale of Reddit rebellion highlights the potential for fintechs to boost their online attention by gaining…

“Balancing child-care and home-schooling during lockdown, while also keeping on top of my role as MD at a very busy agency, is one of the hardest tasks I’ve ever undertaken. If I pay more attention to work, I feel guilty that my kids aren’t getting…

“Digital marketing is constantly evolving. It’s changed so much, even since Tug started in 2006, and yet I need to remind myself it’s also still in its infancy. There’s no other industry where you have the opportunity to learn so much, be constantly entrepreneurial, and…

“At the beginning of the first lockdown we called it ‘working from home’, but this has now transitioned to a state where we’re confined to ‘living where we work’. That’s a real strain, so our view as an employer has been to encourage our team…

“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…