Paid Social

Get in front of your target audience with Paid Social

Social is becoming more and more prominent in our daily lives, not only to connect with friends and relatives but to discover new services, products and brands. As algorithmic updates make reaching users organically more difficult, a strong paid social strategy is key. At Tug, our paid social team thrive on driving excellent, data-driven results.

Multi-Platform Optimisation

At Tug we specialise in Facebook and Instagram as well as more niche platforms such as Xing in Germany and Weibo in China. With our global and multilingual expertise, we can run activity flawlessly across any market through any social platform.

Audience Focused Insights

Paid Social gives users the opportunity to connect brands directly to their customers. To make this engagement worthwhile, audiences must consistently be optimised through demographics, interests and other criteria. Tug will help to define your target audiences and use your budget efficiently to reach your objectives.

Lead, Acquisition and Brand Awareness Activity

By developing data-driven buyer personas Tug can drive high-qualified visitors to your website and track the long-term life cycle. We will focus on increasing brand loyalty and demand for your product with an audience conversion strategy. We can also grow your online and in turn your offline presence, drive engagements and solidify your brand’s authority within the market.

App-Focused Activity

As social platform’s user bases continue to grow, they prove to be an excellent channel for mobile apps. We are highly experienced in app-based campaigns across Facebook, Instagram and Twitter. From linking app IDS, setting up campaigns and understanding how to use tracking platforms such as Firebase to optimise.

Get in touch to find out how we can help you with Paid Social Advertising.