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Our Industry-Leading Technology Solutions

Our proprietary AI tools solve real client challenges on their own, but paired with our expert teams and services, they deliver stronger, faster, more measurable results than technology alone ever could.

 

 

The Tug Intelligence Platform

Our in-house tech innovations solve real client challenges, anticipate where the market is moving and connect seamlessly through a centralised data approach. Ten proprietary tools, four disciplines.

  • Data Integrity
  • Media Measurement
  • AI Optimisation
  • Predictive Analytics

AI Inclusion, Advocacy & Optimisation

Don’t just appear in AI search – win the recommendation. 

Search is no longer a list of links; it’s an AI-generated answer. AI Inclusion, AI Advocacy and AI Optimisation are our three-part technology and service proposition for understanding where your brand sits inside that answer, then improving it.

Brand Building with Robust Measurement

Prove ROI that traditional attribution can’t see. 

Brand building with robust measurement pairs with Real Impact, our causal measurement solution, with the media planning and buying expertise to put bold brand channels to work.

One Search: Search Tracking & Optimisation

One Search brings Search Uncut’s unified PPC and SEO data together with our full-funnel search marketing team, so tracking and optimisation live in one place instead of two disconnected teams and two disconnected scorecards.

Discover the Tug Tools

Helpful Content

Using the same LLMs, our technology mirrors Google’s approach to assessing helpfulness. Allowing us to audit content at scale and identify areas to optimise in-line with how AI search algorithms reward helpfulness with greater search visibility.

Real Impact

Since end to end attribution is effectively dead, this provides the best view of individual marketing campaign impact. A statistically robust impact score of one set of data against another that can be used in place of attribution.

Lift Analytics

Measuring the true success of awareness activity isn’t easy. Lift Analytics tracks multiple unique data signals to evaluate the hidden impact of brand awareness on your marketing campaigns.

Search Uncut

Saves you spending money on PPC traffic that could be achieved organically whilst allowing you to know how to reinvest PPC spend in areas that are struggling organically. It also allows you to run PPC and SEO as a combined channel and a combined CPA where Organic is too competitive and there's opportunity to bid on PPC.

Intent Mining

Make sure your content is understood by AI correctly, in the same way Metadata used to help.

Entity & Sentiment Monitoring

Makes sure your organisation and products are understood correctly by AI in the same way Schema used to, whilst ensuring the sentiment of your content is understood by AI in the same way you expect.

Tug Engagement Score

A single engagement metric instead of too many to decipher, and provides you with a consistent and actionable view of engagement to drive performance. TES Delivers prioritisation and benchmarking to inform your content and acquisition strategy.

TUGCID

Links awareness activity to how this drives eventual sales, ties together multiple sources of marketing data in a single view of sales, and reduces the reliance on Cookies for tracking.

Landing Page Monitor

Prevents wasted spend on issues that arise on your website as well as growing issues with your site that could impact Organic Search Visibility. It also keeps a record of changes to the critical site content so you know what it used to be.

Single Source

Ties together multiple marketing platform data in a single view of performance and helps align all your marketing activity to your business logic (naming, structure, views). SS also allows you to seamlessly integrate your business data into your marketing data and visa versa.