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Tug appoints Isabel Blanchard paid media director

by Nick Beck | 06.06.2022

Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director.

Blanchard will lead strategy and management of Tug’s paid media clients across search, social, display and video.

She joins from Incubeta NMPI as senior account manager working on brands including Cue, Veronika Maine, Le Specs and Hanes Australasia.

Blanchard is an experienced digital marketing strategist and has successfully leveraged B2B and B2C brands at agencies including NOVO Digital, Admatic, Syfr and Amobee.

Blanchard said: “I’m looking forward to bringing my experience to Tug and continuing to deliver for the brands we work with.”

Charlie Bacon, general manager of Tug Sydney said: “Isabel has a broad depth of experience across all digital media platforms, in addition to a strong strategic and analytical understanding on how to best use paid media to deliver effective outcomes for our clients.”