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Instagram ad formats revealed

by Ben Romberg | 28.10.2013
The photo sharing social network Instagram, has shown the first mock-ups as to what its  advertising will look like in users news feeds. Users in the US will be the first to receive advertising on the network, with other territories rolling out at a later phase. According to Instagram’s blog: “This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.”

Adverts on Instagram will have a “Sponsored” label where the time stamp would normally would be and an instagram logo where the username appears, otherwise it seemingly resembles a normal Instagram post.

“We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community.”

“If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.”

instagram ad format