Hitwise & Kenshoo Announce Partnership

Hitwise have announced their newly formed partnership with Kenshoo, Kenshoo is a popular search engine management tool used by PPC professionals around the globe. In this partnership Hitwise will share their Search Engine, Website & Industry data with Kenshoo which will then be found on the Kenshoo tool & bid management system. See below for a quote from Kenshoo & Hitwise:

“In order to succeed in the dynamic and ultracompetitive search space, marketers need to base their keyword campaigns on a deep understanding of what consumers are searching for online,”
said Luke McGuinness, vice president, partnerships and product management, Experian Hitwise. “This partnership brings together Hitwise best-of-breed data with leading enterprise SEM platform, KENSHOO Search, to drive more informed campaign decisions with the immediate ability to carry them out.”

“KENSHOO’s Quality ManagementTM methodology is all about integrating the tools needed to manage search marketing campaigns,” said Andrey Shirben, partner and director of business development, KENSHOO. “By integrating with Hitwise, which is the best source of competitive intelligence in the online industry, we’re equipping our clients with an even stronger degree of actionable intelligence and competitive insights to power their online campaigns.”

Read the official press release here.