Retail Media is one of the fastest growing media channels. Using powerful 1st Party Data from retailers combined with a modern approach to shopper marketing, retailers are the new power players in digital media.
For commerce brands, we can use key integrations with platforms such as Tesco, Boots, Walmart and Uber to deliver success. Our approach to campaigns focuses on 3 pillars:
Planning
We use our data-led planning approach to review sales data, customer insights and access to data from our partners to create a retail media-mix that makes sense for your brand goals and integrates seamlessly with other strands of your campaigns such as PPC or TV.
Execution
We’ll work with media placements on retailer websites to promote conversions at the point of sale but also use retailer data to target key audiences in non-endemic environments using data marketplaces from partners such as Criteo and Dunnhumby. This extends beyond digital into channels such as TV and Radio.
Measurement
Accurately measuring sales lift as a result of campaigns is integral to efficient budget planning both for marketing and the brand in general, so we partner with products such as Dunnhumby and directly with our retailer partners to measure direct sales impact and sales lift.
Amazon Marketing
In addition to our experience working directly with retailers, we also have extensive experience with Amazon Advertising Products. Find out more here.
