NobleOak

Performance TV Planning & Buying to relaunch Life Insurance

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Objective

NobleOak’s lead acquisition was at an all-time low. Short-term branding with a previous agency had led to high wastage across multiple channel touch points. They enlisted Tug to help build awareness of their B2C brand and offering.

Solution

  • Tug recommended a brand relaunch to build awareness of NobleOak’s offering.
  • Tug introduced a more efficient approach which saved time and money.
  • Life insurance is not a seasonal product and must therefore be seen throughout the year. Tug incorporated highly-targeted TV programming across daytime TV to increase time in market to 10 months out of the year.
  • With the money saved, there was enough budget to launch new creative and grow brand awareness.
  • We were able to allocate 30% of the budget across the year to continue building branding and grow trust.

Solution

  • Tug recommended a brand relaunch to build awareness of NobleOak’s offering.
  • Tug introduced a more efficient approach which saved time and money.
  • Life insurance is not a seasonal product and must therefore be seen throughout the year. Tug changed the TV planning to incorporate highly-targeted programming to the target audience across daytime limiting inefficient excessive frequency to increase time in market to 10 months out of the year.
  • With the money saved from efficiency and time in market planning, there was enough budget to launch new creative and grow brand awareness in high-reaching tent pole programming.
  • Further to branding building across launch, we were able to allocate 30% of the budget across the year to continue branding and grow trust.

Results

Leads increased by 44%

Site traffic increase of 70%

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