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Darra Naiman joins Tug as Managing Director Toronto

by Carli Pring | 19.08.2022

Global digital performance marketing agency, Tug, has announced the appointment of Darra Naiman as Managing Director Toronto. Naiman joins the fast-growing independent agency from OMD Canada, where she was an Associate Director in the Toronto office.

Reporting to Tug CEO, Nick Beck, Naiman is tasked with doubling the size of the business in Canada over the next two years. Key to this will be the expansion of the agency’s content marketing and data and analytics capabilities, as well as focusing on digital paid media, above the line planning, and buying with digital, traditional and partnership placements.

Prior to OMD, Naiman was a Media Supervisor at global digital transformation agency Neo@Ogilvy, and Bensimon Byrne, one of Cannes Lions’ top 15 independent agencies worldwide.

Tug is a specialist in performance media that uses a smart combination of data, media, content and technology to deliver improved return on investment for brands. The agency also has offices in Sydney, London, Singapore and Berlin.