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Going Green and ‘Phygital’ for the Retail Golden Quarter

by Emily King | 16.11.2021

In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period.

As the UK’s retail industry enters the lucrative ‘Golden Quarter’ shopping season, positive economic forecasts anticipate a growth of 4.5% in sales. With additional revenue at stake, brands are looking for the best ways to communicate and engage with their customers during this important sales period.