The Business Value of Search

Marketers believe search is pivotal, and getting more so.

Search is a critical part of our business as a media agency, so Tug partnered with the World Federation of Advertisers to conduct a survey investigating the attitudes of over 100 senior C-level global marketers. To understand the challenges they face, and how they are using (and want to use) search as a part of their marketing plans.

We found some fascinating insights.

81% of marketers have a lack of understanding in relation to the contribution in the overall conversion funnel.

35% of marketers report a lack of clarity or transparency from agency suppliers around paid search.

48% of marketers report a lack of understanding of the data and insight generated.

Download the full Whitepaper