Kickstarter to open in Canada
The highly successful USA based funding platform website Kickstarter, which launched in 2009, is set to open to Canada this Summer. Since launching, Kickstarter has seen over 200 million pledges raising over $300 million towards various projects. There isn’t much information yet in terms of…
Toronto Coding School Shuts Down
Essential to any growing technology market are web programmers who are able to build websites from the ground up. To date, Canada has been accommodating for this skill in the form of Bitmaker Labs, a Toronto based coding school. However, Bitmaker Labs have taken the…
Canadian Dairy Farmers Unite in Marketing Campaign
The BC Dairy Association, Alberta Milk, SaskMilk, Dairy Farmers of Manitoba and Dairy Farmers of Canada have joined forces to form the “Strategic Milk Alliance”. This week they released a new campaign called “Milk Every Moment”. The campaign is being run in order to capture…
Canadian Online Ad Spend to Overtake TV in 2014
Great news for online agencies in Canada as online ad spend is set to overtake TV ad spend in 2014. According to the latest ad spend forecast from ZenithOptimedia, Online ad spend is set to achieve $3.9 billion in 2014 compared to TV, which is set…
Tug Speaking at SES Toronto – Social Search
Tug recently launched the Canadian arm to the business and on Thursday Nick Beck will be speaking at SES Toronto about Social Search. Nick will be speaking alongside Michelle Ross who is CEO/Lead Consultant for Firestarter Social Media. Developing an Integrated Social Search Strategy Brands…
YouTube Introduces One Channel Design
Since early February, YouTube have been testing a new revamped channel page with a focus on uniformity across devices. Yesterday they released it to the public for anyone to use on their channel. Users of Google Plus will feel a bit of deja vu as they have…
Google to build wireless network
Last year Google rolled out it’s own fibre network in an effort to improve internet speeds across the US. Now Google have decided to make a move into the wireless business, this shouldn’t be a surprise to anyone with Google already owning Motorola and also running Android. Google have applied for…
Google adds confirmation click to in app ads
Google have announced the implementation of a new “confirmation” click aimed at combating accidental clicks on in-app mobile ads. This will occur when the ad is pressed on the edge of a banner ad, Google say that this has already proven to increase conversion rates but in…
Google UK Search share drops below 90%
For the first time in well…ever it would seem I am reporting on a drop in Google UK’s search engine share. Does this really mean anything for me and you? well no it’s a 1.40% drop but this could be enough to get Google worrying…
Facebook CTR’s on the rise & CPC’s falling
Good news for budding search marketers today as 2 reports have been released which show click through rates from Facebook advertising have been rising steadily in Q3 along with the average cost per clicks decreasing. It was reported that the average CPC fell 40 percent…
