SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity.

With 20 years’ experience in on and offline marketing, he has governed many digital marketing strategies for international SaaS brands including Citrix/LogMeIn, Intuit, Misys/Finastra, Pipedrive, Procore, and Bluebeam.