The Business Value of Search
Marketers believe search is pivotal, and getting more so.
Search is a critical part of our business as a media agency, so Tug partnered with the World Federation of Advertisers to conduct a survey investigating the attitudes of over 100 senior C-level global marketers. To understand the challenges they face, and how they are using (and want to use) search as a part of their marketing plans.
We found some fascinating insights.
81% of marketers have a lack of understanding in relation to the contribution in the overall conversion funnel.
35% of marketers report a lack of clarity or transparency from agency suppliers around paid search.
48% of marketers report a lack of understanding of the data and insight generated.