Since 2014, Tug has been defining new market opportunities for business growth for Citrix Saas. Supporting global expansion of key products across 40 markets. Increasing efficiencies of paid search accounts by moving these into the agency. Full audits and link acquisition for main sites to grow natural search volumes. Increasing impression share versus competitors within key emerging markets.
“Our relationship with TUG has improved the effectiveness of our digital media and marketing activity, helping us achieve specific business goals.”
Ian Howe, Head of Marketing,
Jamie Oliver Enterprises
Tug was appointed to increase mid-week bookings and profits across Jamie’s Italian restaurant portfolio. Through the development of a cohesive digital strategy, combining PPC, programmatic display and SEO with localised messaging and offers, Tug was able to tackle venue objectives across the portfolio and prove the value of digital marketing to the business. Not only do we drive increased bookings but critically the activity drives valuable customers into restaurants, with a 44% higher average customer spend.
Targeting high net worth audiences with affinity insurance products through paid search. SEO consultancy for multi-site migration across three AON Insurance divisions. Extensive content audit across competitive set to inform site build and content for outreach. Working closely with sales team to optimise lead pipeline. Complete restructure of analytics suite for group wide weekly tracking.
Using a social-SEO outreach approach to build authentic online influence and positive product and brand recognition. Tug identified beauty influencers in the Canadian market using Social listening and our network of journalists and bloggers. An outreach programme was implemented to engage and follow up with the top 500 identified including product sample fulfillment.
The objective was to increase the awareness of Johnson & Johnson’s Aveeno Fresh Essentials product range among top online influencers and gain tens of millions of free impressions. Prior to the campaign, Canada ranked 8th in the world for contribution to global conversations surrounding Aveeno; post campaign, they are now second only to the US. Brand awareness of Aveeno in Canada increased by 7.8%.
Creation of a cross platform Social Media programme, encapsulating the brand’s personality and tone of voice and supporting the brand story. Social media audit and a content strategy for a consistent approach across all social channels.
On-going community management, micro targeted Facebook advertising for fan acquisition as well as promoting new pubs to local fans – thus proving the link between sales and social media. Twitter is used effectively to build relationships with pubs and to support the Wells and Young’s sales team. Today, Bombardier is one of the largest UK ale communities on Facebook, increasing by 300% to over 120k fans and counting.
The brief was to deliver high quality visibility across key business areas. Tug developed unique content to attract bloggers and consumers to host and share assets. Four different link acquisition strategies were implemented to gain a varied link profile, product reviews, experimental outreach, content creation and competitions to further expand the Home and Furniture department’s reach.
A Blogger recipe book was created and printed as a more interactive and engaging approach to link acquisition, which was then sent to each of the bloggers as well as House of Fraser.
Building brand and product awareness amongst a small pool of high value banking employee prospects through a cutting edge technology and data targeting strategy. An industry first, we worked with an innovative 3rd party audience data provider, using real-time IP address look-up based on geo location to deliver programmatic display ads.
Best practice SEO guidelines and technical recommendations for new site launch and monthly SEO consultancy and creative outreach to high authority sites to increase visibility, traffic and web leads.
Supporting the launch of the Guinness World Records book through digital media. Each September Guinness World Records releases a book which is a key event in their marketing calendar, requiring additional promotion using PPC and display to drive sales of books through third party resellers.
Extensive data analysis and modelling is used to create the optimal channel mix for each campaign. Every year a combination of online media is tested and optimised to get the most awareness out of the budget. In addition regular trend and 1st party data analysis is used to influence on site and offsite content creation to drive higher engagement and higher traffic volumes to the site. Our CRO recommendations increased click thru rate by 87%
Multi-channel digital campaigns for 30 venues, 5 brands and multiple languages. Efficiently converting online traffic into footfall by increasing online ticket sales through localised campaigns, targeting parents looking for a fun day out with their kids. Constant testing such as real-time weather ad copy to drive relevance and increase ticket sales by 120% for Merlin Entertainments Group.
Creating beautifully crafted, industry defining, campaigns across video, display, search, social, print, and OOH was only the beginning. Tech21 also engaged Tug to plan and buy their media in the US & UK to build brand awareness, to drive eCommerce traffic, and to deliver paying customers into Apple Stores. Stunning Creative met real-time Media to great effect, with 73M impressions and 2M video views in our first iPhone launch.