Tug - Digital Media AgencyTug - Digital Media Agency

CITRIX
Global expansion & converting SaaS trials into customers

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JAMIE'S ITALIAN
Amplifying openings & driving mid week covers UK wide

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IAB 2015 Handbook
Hot off the press. The Big Search Handbook, sponsored by Tug.

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Programmatic Display Services

A display trading desk focused on brand safety, reach and performance

Building brand awareness through display advertising can positively grow all your marketing channels.

Our trading desk team sits and works together with our paid search analysts daily on client campaigns. So it’s no surprise that they take the same meticulous approach to real-time optimisation. Programmatic buying allows us to gain audience reach without compromising performance.

Sophisticated media buys can be enhanced with first and third party data, and our team is always exploring innovative audience targeting opportunities. Creative can be optimised in real-time and re-targeted to consumers to drive lower funnel conversions.

All client media activity is tracked across our AdServer to analyse true attribution and make intelligent budget choices accordingly. Brand safe technology and human vetting is put in place to ensure relevant and viewable impressions.

MERLIN ENTERTAINMENTS
Targeting families & tourists worldwide to drive footfall

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Our brand new boardroom table is slowly being pieced together... t.co/BNfVn1SmhY

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MISYS
Data magic to build awareness with banking employees

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Search Engine Optimisation Services

Cutting edge SEO balancing technical expertise with a creative approach to content

Natural visibility in the search engines is typically a site’s largest source of prospects and customers. It’s also your online reputation, so take care of it.

Search engine optimisation at Tug starts with technical best practice and a robust mapped keyword strategy. We have a wealth of experience providing SEO services in local as well as international campaigns. With regular algorithm updates, nothing beats a clean and studied approach to on site optimisation and we can help you maximise the performance of your website.

Our team uses a range of industry leading tools to crawl, monitor and report on site performance. We love to get our hands dirty in code, site structures and content serving. Our team is adept at navigating complex setups, ecommerce platforms as well as migrations.

Content creation and optimisation plays a key role in growing relevance and authority for a topic or theme with your audience. Our content editors work with graphic designers and SEO analysts to create keyword and topic relevant, engaging content to grow your online footprint.

HOUSE OF FRASER
Content & influencer partnership approach to sell homewares

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WHITEPAPER
How to Organise an Event for Social Influencers

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AON
Content audit & outreach to drive high net worth enquiries

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Social Media Services

Data driven social media management and advertising that hits the bottom line

Our social analysts work directly with our media team to drive fan acquisition and sales with the latest social media advertising formats. Then our social and content teams take consumer engagement further with platform management, conversation curation and daily content creation.

With our roots in search we take a transparent, business focused approach to social media. Cross channel as well as social listening data drives audience insights for content creation and can be integrated with CRM and sales data to track real business value. But it’s our creative community managers that create the engagement that can drive real competitive advantage.

Great online content has SEO as well as Social value for brands. Our SEO and Social teams work together to deliver cutting edge campaigns that cross the boundaries of each channel, creating social influence while building online authority and ultimately, driving online conversions.

BOMBARDIER
Campaign management to turn engagement into beer sales

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Twitter
Taking a look back at #TugLife3 with insight from John Ridpath from @DecodedCo. t.co/FsFzJUtYbH

JOHNSON & JOHNSON
Influencer outreach, online PR & sampling across Canada

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Data & Analytics Services

We believe that human ingenuity always adds an edge to technology

Data driven insights lie at the heart of our work and our results. Our data team combines data signals from different channels and sources to surface competitive insights into the people we’re trying to reach and influence.

Technology agnostic, we use the latest in cutting edge tools, but are always ready to get our hands dirty with client data sets and legacy systems. We mine and deploy client data to create competitive advantage, and improve website consumer journeys through conversion rate optimisation.

Our data team sits with strategy and media planning allowing the agency to creatively target audiences, using insights to move budgets and efforts seamlessly across multiple channels. With a clear view of media and content attribution, our analysts can drive significantly better results.

GUINNESS WORLD RECORDS
Journey & data mining to improve content stickiness

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Should marketers be worried about the threat of automation? The Drum spoke to industry experts from The Guardian, Mondelēz International,…

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CITRIX
Creating a single customer view across online channels

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Content Marketing Services

Engaging content that builds relevance and authority, locally and globally

Content at Tug has grown organically from the SEO and Social teams. This is no surprise, because when we started the agency in 2006, it was with the belief that creative and media would be re-housed under the same roof.

In this digital age of media fragmentation and multiple screens, no longer can content and media be considered in silos. Creative content needs to be seamlessly created and amplified across all media channels, and then be optimised in real-time for multiple audiences.

From press releases to infographics our team creates and curates content that builds social engagement as well as relevance and authority. Client content can also be optimised as well as translated and localised to cost effectively amplify messaging internationally.

HOUSE OF FRASER
Content & influencer partnership approach to sell homewares

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STREAM
How to Produce Amazing Content in 2015

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BOMBARDIER
Create, curate & encourage user content to build a community

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