Pay Per Click:

Yesterday Google unveiled a new version of its Google Map service which has been “rebuilt from the ground up”. The aim of the new design is to personalize the product and show labels that best match the interest of the user. It also has a cool new features more related to PPC in particular – [...]

A couple of weeks, I had to run a new Pay-per-Click campaign for one of our biggest clients, Madame Tussauds. The task consisted in bidding on keywords related to a museum in Amsterdam, the Rijksmuseum, in order to attract traffic to the Madame Tussauds Amsterdam website. The Rijksmuseum was set to do a grand re-opening [...]

Has Google been unfairly promoting themselves online? Certain EU regulators seem to think so, and in light of an investigation, Google have today agreed to alter their search results. The EU regulators are pushing for a number of concessions to be tested for a month with a view to them sticking legally for 5 years [...]

Hi guys, I think it’s about time I introduced myself on the Tug blog. As new as I am to the company I want to share something that’s new to me… AppNexus! Hopefully this post will give you and I a better understanding of what it’s capable of. As many of you might already know, [...]

As the paid search world prepares itself for the upgrade to Enhanced Campaigns, which will notably allow multiple device targeting, analytical tools are being developed to track the performance of upgraded campaigns with improved precision. Such is the effect of mobile specific value tracking. With more and more advertisers creating device-specific landing pages, this new [...]

Attention all paid search advertisers : in order to adapt to the ever-changing ways in which internet browsers are searching the web using different devices, be it their computer, their tablet, their smartphone, etc., at different times in the day, Google is announcing a major AdWords upgrade, which promises truly ‘enhanced campaigns’. For many advertisers, this [...]

Job Description:  PPC Account Manager Tug requires a PPC Account Manager to join our growing team. We are a results driven company that treats all clients equally – no matter what their spend, our objective is to continually improve their campaigns. We have a wide range of clients across many interesting verticals. Tug offers its [...]

Google have announced the implementation of a new “confirmation” click aimed at combating accidental clicks on in-app mobile ads. This will occur when the ad is pressed on the edge of a banner ad, Google say that this has already proven to increase conversion rates but in some cases reduce click through rates.  This joins Google’s efforts [...]

Because digital evolves at a pace faster than Speedy Gonzales, it sometimes feels like display is the time-worn veteran of digital marketing. But next year is set to mark a turning point. 2013 will be the year that display reaches new heights of targeting precision and ROI. And here’s why: Real Time Bidding (RTB) Display [...]

In case you didn’t know already…the Christmas season is coming! The run-up to Christmas is one of two times in the year, with April-May time usually, when there is a boom in online business. We are a little over one month away from the holidays, so now would be the best time to look at [...]