Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at Tug, this creates exciting opportunities to advertise our clients in a new way, on Instagram.
This expanded offering allows action-oriented formats and is currently limited to two objectives: click to website and mobile app installs. The ads will have a specific call to action button linking offsite.