Pay Per Click:

PPC Boosts Brand Awareness By Over 6%

Monday, 14 July 2014

It is clear to see the advantages that paid search brings to direct response campaigns as the results of pre-determined KPIs are easily measurable. Brand awareness campaigns on the other hand, which are typically measured by impressions and clicks, do not represent the number of people who remember your brand after seeing an ad (if [...]

PPC Optimisation Challenge

Friday, 30 May 2014

Rarely does a PPC advertiser come into work for a relaxing day at the office, it just doesn’t happen. Whether you’ve got meetings up to your ears, stayed up a little too late the night before, there will accounts that will need to be optimised. Some days there will be hours to spare to have [...]

Using Location to Improve Search Ad Relevance

Wednesday, 7 May 2014

As many advertisers are aware, customer location is very important when implementing PPC campaigns. With location targeting and extensions becoming ever more important, Google confirmed yesterday that ‘4 out of 5 consumers say they want search ads to be customised to their city, post code or immediate surroundings’.

Kenshoo Halogen – The new predictive media optimisation tool

Friday, 11 April 2014

Tuesday 8th April, global software company Kenshoo announced the availability of their latest optimisation tool, Halogen. This new modelling engine will allow advertisers to more accurately forecast campaign potential and their ability to meet specific outlined goals and objectives. So how does it work exactly? Kenshoo Halogen is designed to work with Kenshoo’s advanced targeting [...]

Facebook rolls out Re-targeting

Friday, 7 March 2014

This exciting new feature is an expansion of Custom Audiences that allows advertisers to re-target users who visited a Website or Mobile App. An advertiser can re-target customers regardless of their original touch point on both mobile and desktop with any type of ad available on the platform. For example if you were an online shoe [...]

Youtube to start auditing video views

Wednesday, 5 February 2014

Youtube today announced that they have started to “audit” the number of views that a video receives. The decision is based around the problem of users artificially inflating their view counts, which Youtube claim, mislead people about the popularity of a video.

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