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Pay Per Click:

Changes for PPC in 2015?

Thursday, 20 November 2014

With Christmas adverts decking our halls.. not only does it signal the start of the festive season, but also 2015 (woo)! With the New Year comes new things and PPC is not excluded from this trend! Since the beginning of 2014 there has been a gentle rumble that mobiles will become more important in PPC [...]

Analysing the Google Heat Map for 2014

Thursday, 6 November 2014

Google’s algorithm has changed dramatically since 2005, but there hasn’t been a comprehensive study into user behaviour since. Recently, Mediative undertook that task and discovered some important changes to the way that users interact with a SERP which may have a profound impact on the way that Paid Search managers view their ad performance. In [...]

How to Combine Your PPC and Social Media Efforts

Tuesday, 23 September 2014

With Social Media Week running this week from September 22nd – 26th and social media now one of the most influential parts of any internet marketing campaign, I found it fitting to write a post on the importance of integration between both your PPC and your social media efforts. These two diverse approaches can work side [...]

What to do with Close Variant Keyword Matching

Monday, 15 September 2014

With people not being perfect spellers or typists, in fact at least 7% of Google searches contain a misspelling! For this reason, Google announced they’re going to apply close variant keyword matching to all exact and phrase match keywords from September onwards. With this update, you no longer have to build exhaustive lists of misspelled, [...]

Benefits of Google Call Tracking for Adwords

Wednesday, 10 September 2014

Last week Google announced the release of their basic call tracking solution for AdWords. Google will now show unique phone numbers on AdWords landing pages based on the visitor’s session. Basically, every visitor will see a different phone number on the AdWords landing page. What Google is offering is session-based call tracking for AdWords only. [...]

How Callout Extensions Provide Value

Tuesday, 2 September 2014

The term “Callout Extensions” refers to another line of text in between your description lines and your site links. Ok but how can they benefit me?! Although they can’t be clicked, they do allow you to provide more valuable information about your product or service in an ad. Callout Extensions essentially give your ad more [...]

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