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Review Extensions: Top of Mind Awareness in the Generic Ad Space

Friday, 15 August 2014

I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into what is arguably the largest advertising mechanism out there: the [...]

Ad of the Week: the Johnnie Walker & Mr Porter Partnership

Thursday, 31 July 2014

To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo Giannini – in picturesque scenery with the finishing touch being [...]

Google End Image Extensions For Search Ads

Friday, 25 July 2014

It has been revealed that Image Extensions for Google PPC Ads, which were released as a Beta in June 2013, will be bought to an end on August 1st. These extensions provided three images above a PPC ad when in the top position, and provided a more visually engaging way for customers to interact with [...]

PPC Boosts Brand Awareness By Over 6%

Monday, 14 July 2014

It is clear to see the advantages that paid search brings to direct response campaigns as the results of pre-determined KPIs are easily measurable. Brand awareness campaigns on the other hand, which are typically measured by impressions and clicks, do not represent the number of people who remember your brand after seeing an ad (if [...]

PPC Optimisation Challenge

Friday, 30 May 2014

Rarely does a PPC advertiser come into work for a relaxing day at the office, it just doesn’t happen. Whether you’ve got meetings up to your ears, stayed up a little too late the night before, there will accounts that will need to be optimised. Some days there will be hours to spare to have [...]

Using Location to Improve Search Ad Relevance

Wednesday, 7 May 2014

As many advertisers are aware, customer location is very important when implementing PPC campaigns. With location targeting and extensions becoming ever more important, Google confirmed yesterday that ‘4 out of 5 consumers say they want search ads to be customised to their city, post code or immediate surroundings’.

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