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Pay Per Click:

What to do with Close Variant Keyword Matching

Monday, 15 September 2014

With people not being perfect spellers or typists, in fact at least 7% of Google searches contain a misspelling! For this reason, Google announced they’re going to apply close variant keyword matching to all exact and phrase match keywords from September onwards. With this update, you no longer have to build exhaustive lists of misspelled, [...]

Benefits of Google Call Tracking for Adwords

Wednesday, 10 September 2014

Last week Google announced the release of their basic call tracking solution for AdWords. Google will now show unique phone numbers on AdWords landing pages based on the visitor’s session. Basically, every visitor will see a different phone number on the AdWords landing page. What Google is offering is session-based call tracking for AdWords only. [...]

How Callout Extensions Provide Value

Tuesday, 2 September 2014

The term “Callout Extensions” refers to another line of text in between your description lines and your site links. Ok but how can they benefit me?! Although they can’t be clicked, they do allow you to provide more valuable information about your product or service in an ad. Callout Extensions essentially give your ad more [...]

Auto-Tagging of Destination URLs in Bing Ads

Friday, 29 August 2014

Finally at long last Bing Ads have enabled auto-tagging of destination URLs so that you can track your paid search campaign performance in analytics programs, such as Google Analytics. Their auto-tagging feature is being launched in the web user interface (UI) and API at the account level. This reduces the time it takes to manually [...]

Review Extensions: Top of Mind Awareness in the Generic Ad Space

Friday, 15 August 2014

I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into what is arguably the largest advertising mechanism out there: the [...]

Ad of the Week: the Johnnie Walker & Mr Porter Partnership

Thursday, 31 July 2014

To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo Giannini – in picturesque scenery with the finishing touch being [...]

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