Pay Per Click:

Kenshoo Halogen – The new predictive media optimisation tool

Friday, 11 April 2014

Tuesday 8th April, global software company Kenshoo announced the availability of their latest optimisation tool, Halogen. This new modelling engine will allow advertisers to more accurately forecast campaign potential and their ability to meet specific outlined goals and objectives. So how does it work exactly? Kenshoo Halogen is designed to work with Kenshoo’s advanced targeting [...]

Facebook rolls out Re-targeting

Friday, 7 March 2014

This exciting new feature is an expansion of Custom Audiences that allows advertisers to re-target users who visited a Website or Mobile App. An advertiser can re-target customers regardless of their original touch point on both mobile and desktop with any type of ad available on the platform. For example if you were an online shoe [...]

Youtube to start auditing video views

Wednesday, 5 February 2014

Youtube today announced that they have started to “audit” the number of views that a video receives. The decision is based around the problem of users artificially inflating their view counts, which Youtube claim, mislead people about the popularity of a video.

Google Removes 350 million ads in 2013

Thursday, 23 January 2014

In 2013 Google removed as many as 350 million ‘bad’ ads from AdWords in order to prevent abuse from both advertisers and Adsense publishers. Google didn’t publish in much detail why any ad in particular was removed; it seems the most common reasons ads tend to get removed are for products that violate AdWords terms, [...]

The Future of Yahoo Advertising

Wednesday, 8 January 2014

Marissa Mayer, CEO of Yahoo announced the new advertising model the company will be employing at CES 2014, showing an integrated suite that runs across all of Yahoo’s platforms. “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a [...]

Google Are Driving Users To Google+ via Display Ads

Wednesday, 27 November 2013

It’s been clear since its inception that Google are keen to promote and push Google+ as relentlessly as they can. One such example is the recent introduction of Google+ comments on YouTube – which has been lambasted by users due to privacy concerns and functionality. Market research firms also regularly point out the social network’s [...]

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