Pay Per Click:

Google accused of anti-competitive behaviour by EU

Tuesday, 21 April 2015

Google has been formally accused of abusing its dominant position to promote its own interests by the European Commission, including breaching competition rules by giving prominence to Google Shopping results over other links in relevant searches. Further allegations have also been made regarding the prominence given to YouTube, Google Maps, Google+ and other Google owned [...]

Hot off the press. The Big Search Handbook, sponsored by Tug.

Thursday, 16 April 2015

We’re very proud to announce the release of IAB’s ‘Big Search Handbook’ sponsored by Tug. This handbook takes a look at new angles of Search, and the how to maximise business growth through this channel.

Are your Ads Relevant? Well Facebook can now tell you!

Thursday, 12 February 2015

Facebook are changing the world of advertising forever by creating a new tool that will help advertisers compete for expensive and scarce ad slots. However, unlike before, the tool will be able to say how relevant an advertisers ads are to their target market – making sure that ad space is not being wasted. This [...]

Changes for PPC in 2015?

Thursday, 20 November 2014

With Christmas adverts decking our halls.. not only does it signal the start of the festive season, but also 2015 (woo)! With the New Year comes new things and PPC is not excluded from this trend! Since the beginning of 2014 there has been a gentle rumble that mobiles will become more important in PPC [...]

Analysing the Google Heat Map for 2014

Thursday, 6 November 2014

Google’s algorithm has changed dramatically since 2005, but there hasn’t been a comprehensive study into user behaviour since. Recently, Mediative undertook that task and discovered some important changes to the way that users interact with a SERP which may have a profound impact on the way that Paid Search managers view their ad performance. In [...]

How to Combine Your PPC and Social Media Efforts

Tuesday, 23 September 2014

With Social Media Week running this week from September 22nd – 26th and social media now one of the most influential parts of any internet marketing campaign, I found it fitting to write a post on the importance of integration between both your PPC and your social media efforts. These two diverse approaches can work side [...]

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