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Archive : April 2010

By Nick Beck

HP to buy Palm for $1.2 billion

This is exciting news. HP is becoming a mobile heavyweight by purchasing Palm. Not only do they get some great new products about to launch in the form of the new Plam Pre and Palm Pixie – the big coup is gaining their Web OS platform perfect ofr HP’s tablet!

Read more about the purchase with expert analysis on Engadget

By Nick Beck

Tug named 31st in top UK search agencies

The New Media Age, 2010 Marketing Services guide lists Tug as 31st amongst the UK’s top search marketing agencies. With not even 4 years under our belt this is a huge coup for us and we are all very happy and motivated to keep moving up the list! It goes to prove that hard work does pay off and that the market has an appetite for our way of working: creative search marketing. So big thanks to NMA for noticing us and placing us amongst an elite group of peers. Now back to work moving up the list…

By David Brooks

Android Passes iPhone Web Traffic in US

AdMob have released their monthly mobile statistics; TechCrunch have looked into the data and worked out that Android has now passed the iPhone in terms of web traffic. Last month Android accounted for 42% and iPhone 45%, this month Android accounts for 46% and the iPhone 39%. This is expected to grow even further with the release of a number of new handsets including the HTC Desire, HTC Evo and Sony Ericsson Xperia X10. See below for a graph.

By David Brooks

Google Navigation now available in the UK

Earlier Engadget reported that Google Navigation was available in the UK.  We can now confirm that this is indeed true and we have tried it out for ourselves. So far, it has only been confirmed that this works with Android 1.6 devices and above. Google Navigation is the free GPS Navigation app available for Android phones only, which you access through Google Maps. The app works in a similar way to your typical TomTom, but it takes advantages of the exhaustive information available in Google Maps, such as the Places Directory (Cinemas, Pubs etc) and Google StreetView. Google Navigation has been available in the US since early 2010. See below for a video of Google Navigation in action or visit the Official Google Navigation website for more information.

By David Brooks

Google Places Announced

Google have announced the release of Google Places (previously Local Business Center) This is a new push from Google into local search and gives advertisers a number of new options including a new dashboard (similar to what you get with Google AdWords.) See below for a quote from the Google Blog and a video:

“We launched Place Pages last September for more than 50 million places around the world to help people make more informed decisions about where to go, from restaurants and hotels to dry cleaners and bike shops, as well as non-business places like museums, schools and parks. Place Pages connect people to information from the best sources across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners.

Four million businesses have already claimed their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings and more. It also lets them communicate with customers and get insights that help them make smart business decisions…”

By Carlos Rabanillo

How do I find quality backlinks?

Link generation is the primary method to increase both your search engine positioning and also your traffic.

When it comes to the inbound links themselves, they can be in various formats. Ideally, you should be obtaining different types of one-way links to your websites to increase the diversity. The following are a few examples of the different types of backlinks available.

Inbound links from blogs:

These come from posting blog comments. If you find a blog that is related to your industry/service/products, you can leave a useful and constructive comment (not spam e.g. ‘I like this’ or ‘excellent read I will come back here often’ or simply ‘well done’), including targeted keywords as your name and a URL to link back to your site.

One-way links from forums:

These are simply one-way links that come from your forum profiles themselves. The backlinks are dropped inside your BIO / signature with your own anchor text.

Inbound links from web 2.0 sites:

These are backlinks from websites such as squidoo and hubpages and these types of backlink can rank very well. You can take advantage of articles here that include your keywords in the ‘title’ and 2/3 time in the article body. You can insert URL inbound links with anchor and also RSS feeds.

Another important thing is to get these links indexed!

Ping your links to the top RPC directories

What pinging does is to inform the search engine that your new content is available on various sites via RPC. These sites have huge amounts of updates, thus are crawled frequently by the search engines.

By Neil Goddard

Google Webmaster Tools now showing clickthrough data

Google Webmaster Central released a blog post on Wednesday detailing an update to their Top Search Queries feature in webmaster tools.  The update introduces clickthrough rate data and percentages based on impressions for individual search queries.  Previously the Top Searches feature simply showed the average position a website appeared for particular search terms.

The new feature allows users to see a breakdown of the number of impressions and clickthroughs for each Search Engine position in which a site has appeared for a particular keyword.  The number of keywords has also been greatly increased from the 100 top search terms prior to the update into the thousands.  How accurate the data is remains to be tested but this is fantastic new addition to the features of Google’s Webmaster Tools.

See the following extract from Google’s post:

“Now you can click on a given search query in the Top search queries report to see a breakdown of the number of impressions and the amount of clickthrough for each position that your site’s pages appeared at in the search results associated with that query. Impressions are the number of times that your site’s pages appeared in the search results for the query. Clickthrough is the number of times searchers clicked on that query’s search results to visit a page from your site.”

See the full post at Google Webmaster Central

By David Brooks

Google Introduce Twitter Timeline

Google have introduced a new Real Time search feature which features a new Twitter timeline. With this new feature you can search for a topic and then look at a timeline for the year or month. Once you’ve chosen a date in the month you can search all the results on that day. See below for a quote from the Google Blog:

“With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. Tweets and other short-form updates create a history of commentary that can provide valuable insights into what’s happened and how people have reacted. We want to give you a way to search across this information and make it useful.

Starting today, you can zoom to any point in time and “replay” what people were saying publicly about a topic on Twitter. To try it out, click “Show options” on the search results page, then select “Updates.” The first page will show you the familiar latest and greatest short-form updates from a comprehensive set of sources, but now there’s a new chart at the top. In that chart, you can select the year, month or day, or click any point to view the tweets from that specific time period….”

By David Brooks

Eric Schmidt: Mobile Is The Future

TechCrunch were at the Atmosphere event earlier where Quentin Hardy (National Editor of Forbes Media) conducted an interview with Googles Eric Schmidt. TechCrunch have noted down what was said at the event, see below for a quote from TechCrunch.

“Q: How do you see Google on the ground level, in those areas where despite conditions everyone has a mobile phone?
A: We see ourselves as platform provider not content providers. One of the thing I’m most proud of in the next few years, more than a billion people will get mobile phones who have never had a mechanism of communication outside of their village. Outside of the US we’ve worked hard on SMS search. Also have a feature phone focus around these browsers. Most people in the future will access internet mostly from mobile device.

Q: Where do you see Google in 3-5 years?
A: We’re growing so we’ll have more people and operations. We will be a larger company, a larger footprint. In search, there are a lot of things in the web that are close to AI. Google Googles, automatic page translation in Google Chrome. That kind of technology is as close to magic as I can imagine. We’re close to moving this information explosion to the next level. We operate with the assumption people will carry with them a mobile device with them at all times, and that there are applications we can build/people will build on our platform that will allow people to be more productive, more fun…..”

Read the rest at TechCrunch.

By David Brooks

Twitter Announce Promoted Tweets

Twitter have announced their first venture into advertising; they have announced a new product called “Promoted Tweets”. This new product will allow advertisers to promote certain tweets (that they tweet from a regular twitter account) in Twitters Search Results. For example, Sony Pictures could Tweet about their new film, they then promote their tweet which puts their Tweet at the top of Search Results for “Cinema”. Promoted Tweets; unlike regular tweets MUST be quality Tweets which will resonate with Twitters users – this means if users dont favourite, retweet or reply then the Tweet will dissapear and no longer be a promoted Tweet.

To begin with Twitter have decided to only do this with a handfull of advertising partners. Twitter have also said that they plan to integrate promoted Tweets into users timelines once they have gathered enough data from their first push into advertising with promoted Tweets.

Related Links: Twitter, Twitter Blog

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