Real Impact
This tool ingests real-time campaign data and measures it against sales to unveil true performance in a statistically robust format
CASE STUDY
Real Impact Tool to Generate Retail Sales
END
Challenge
Tug and END. worked together on END.’s Enterprise SEO and were tasked with also picking up social and paid social. As part of the brief, Tug needed to consider how best to optimise strategies without cannibalising the amazing work we were already doing on SEO.
Solution
To support all aspects of this cross-channel approach, Tug implemented the Real Impact tool, to help generate incremental sales. The result: significant performance improvements. Together, Tug and END. achieved fantastic growth results in the incredibly competitive fashion retail industry.Results
Results in the first 4-months have far exceeded expectations, generating a further 136 sign-ups and surpassing target by 97%.
6
6 Months Full recovery of organic traffic.
45
Increase in organic traffic in months 9-12.
47
Increase in online revenue in months 9-12.
Tug Labs
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