Search Uncut
This tool combines organic and paid search signals, allowing you to make real-time spending decisions based on computer PPC activity and organic rankings
CASE STUDY
How Tug Drove New Registration for Zipcar
Search Uncut Tool to Grow Market Share & Optimise Spend
Challenge
Zipcar is a client always looking to increase registrations – but with fewer member applications and slowing sign ups, plus a further challenge of tackling spend efficiencies across PPC and SEO, Zipcar tasked Tug with building their market share whilst resolving the crucial need to enhance spend.
Solution
Tug built Search Uncut – a tool that streamlines efficiencies by optimising both PPC and SEO. By balancing investment using Search Uncut, we not only achieved some great registration results for Zipcar, but together as an agency / client partnership we were able to.Results
40%
40% Increase in new members overall YoY (despite implementing a £10 joining fee for the first time)
50%
50% Reduction in cost to acquire a new member on PPC campaigns
433%
433% Increase in keywords in position 1
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