Tug CID
Links an organisation’s disconnected Business Intelligence (BI) and Marketing Intelligence (MI) to help you understand what’s driving revenue and sales.
CASE STUDY
A Multi-Channel Paid Media Solution for Milk & More
Tug CID to Prove Success & Drive Leads
Challenge
Muller bought Milk & More in 2018, a struggling legacy milk delivery business with a need to expand their product offering and grow their digital customer base. Muller tasked Tug to reach more customers with an impactful, results-driven digital campaign.
Solution
Using a proven multi-channel paid media solution, combining PPC, Paid Social & Display, we also recommended various additional channels to grow Brand Awareness – including cinema and podcasts. But in such a fragment landscape, how could we prove that this test and learn strategy would work? M&M needed a reliable, future-proof, GDPR compliant and cookieless tracking solution. With Tug’s CID tool, we could measure the successes of these platforms – even those sitting outside the walled gardens of the big tech players.Results
35%
35% of podcast listeners recalled hearing the sponsored reads, increasing to 50% among the core AB demographic audience.
10%
CTV increase in overall new site users.
27%
Increase in PPC+Podcast new customer registrations.
Tug Labs
- Data
- Media
