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CASE STUDY

A Multi-Channel Paid Media Solution for Milk & More

Tug CID to Prove Success & Drive Leads

Results

35%

35% of podcast listeners recalled hearing the sponsored reads, increasing to 50% among the core AB demographic audience.

10%

CTV increase in overall new site users.

27%

Increase in PPC+Podcast new customer registrations.

Tug Labs

Tug CID

Links an organisation’s disconnected Business Intelligence (BI) and Marketing Intelligence (MI) to help you understand what’s driving revenue and sales.

  • Data
  • Media
CASE STUDY

How Tug Drove New Registration for Zipcar

Search Uncut Tool to Grow Market Share & Optimise Spend

Results

40%

40% Increase in new members overall YoY (despite implementing a £10 joining fee for the first time)

50%

50% Reduction in cost to acquire a new member on PPC campaigns

433%

433% Increase in keywords in position 1

Tug Labs

Search Uncut

This tool combines organic and paid search signals, allowing you to make real-time spending decisions based on computer PPC activity and organic rankings

  • Content
  • Data
  • Media
  • Technology
CASE STUDY

Real Impact Tool to Generate Retail Sales

END

Results

Results in the first 4-months have far exceeded expectations, generating a further 136 sign-ups and surpassing target by 97%.

6

6 Months Full recovery of organic traffic.

45

Increase in organic traffic in months 9-12.

47

Increase in online revenue in months 9-12.

Tug Labs

Real Impact

This tool ingests real-time campaign data and measures it against sales to unveil true performance in a statistically robust format

  • Content
  • Data
  • Technology
CASE STUDY

Driving Sign Ups For Fundraising Events In A Crowded Space

CALM

Results

Results in the first 4-months have far exceeded expectations, generating a further 136 sign-ups and surpassing target by 97%.

-29%

Reduction in CPC from the Grant account, allowing us to reach more people in need.

118

Additional donations driven in the first 4-months on top of money raised through event sign ups.

13.49

CTR increase across Event Campaigns has from 0.98% 13% since the launch of DSAs.

Tug Labs

  • Data
  • Media
  • Technology
CASE STUDY

Targeting Canadian SMEs & Broadening Visibility for QuickBooks

Super Accountable SEO for B2B.

Results

2,294

2,294 new referring domains linked to the Intuit QuickBooks resource hub, YoY links increased 77%.

+68%

Keywords in the top 3 positions for the resource hub through content and link building increased 68% YoY.

170

170 published articles helped to increase relevant organic traffic to the site by 36.8%.

CASE STUDY

Increasing the Visibility of the Iconic Australia Post

SEO to Boost Awareness & Enhance Content Value.

Results

+86%

Increase in organic visibility – mobile visibility improved by 90%.

143%

Increase in organic traffic.

345

Keyword rankings improved.

Tug Labs

  • Content
  • Data
CASE STUDY

Optimized Location Landing Pages For Google My Business Listings

Long & McQuade

Results

6,265%

Increase in traffic to location pages.

234

Average page views per month.

83%

Overall locations searches improved by 83% YoY.

CASE STUDY

Driving Revenue Through SEO

Reinvigorating Well-Loved Brand Sea Life (Sydney)

Results

+17%

Increase in total traffic.

120%

Increase in organic traffic.

11

All venues won across the whole of Australia.

Tug Labs

Smart Combinations

  • Content
  • Data
CASE STUDY

Key European Travel Brand Launches in Australia

Building the Foundations of a Paid Search Strategy in a New Market

Results

400%

Exceeded target ROAS by 400%.

90%

90% Impression Share.

45k

45,000+ new users to the website in the first four months.

Tug Labs

Smart Combinations

  • Data
  • Media
CASE STUDY

Growing Category Awareness Globally Through SEO-led Content

IQOS is a global leader in smoke-free nicotine products, with a presence in over 70 countries worldwide.

Results

1.3k

1.3k Content articles published globally.

10Mil

10 Million Total impressions to unbranded content globally.

495%

Increase in organic clicks in the last 2 years.

Tug Labs

  • Content
  • Data
  • Technology