It was rumoured on Clickz this week, that Google has invited a small amount of advertisers to test a new content network Ad format that integrates in the advertisers Twitter feed.
The layout of the banner Ad will be the Twitter bird logo sitting in the left hand corner, with the advertisers latest tweet featured in a box next to it (that dynamically updates automatically). A “Follow us on Twitter” button will be positioned on the right hand side, allowing users to become a follower without leaving the page they are on.
Provided this beta test is a success, this could potentially be a great new way for PPC marketers to use the Google content network to increase an advertisers social media following.
For more click here
Experian Hitwise today announced figures that showed social networks have become more popular than search engines in the UK.
The firm said traffic to social networks accounted for 11.9% of UK visits in May, whilst search engines accounted for 11.3%. It also said that Facebook received 55% of the social network traffic; almost triple the number You Tube had. Google does, however, still remain the most visited website overall.
For more on this click here
1- Install “Twitter for Pages”
– Go to http://www.facebook.com/apps/application.php?id=53267368995
– Click here:
2- Go back to your Facebook page and click on “Edit Page”
3- This will direct you to your Facebook edit page. Now we will click on the “Twitter for Pages” edit tab
4- Now we will add the Twitter username and click on save changes
All done!
Yahoo have agreed to a deal with Facebook in order to link users from Facebook to Yahoo. With this deal new features will start to surface on the Yahoo Homepage, Flickr and more that all link up with Facebook. Popular games on Facebook will also find their way over to Yahoo.
Cody Simms, Yahoo senior director of social platforms and developer network, said, “Starting with Facebook, we’re bringing all of these elements together to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the web and it’s key to helping us extend our reach and increase engagement.”
Read more about the deal over at NMA.
But how the FIFA World Cup affects the Internet world? Well, let’s see the below Google insights graphic which depicts the behaviour of two major sporting events, in red Wimbledon which annually presents peaks of traffic when the Tennis Grand Slam is celebrated, and in blue the World Cup with a massive peak in June 2006, which is expected to happen once again this year -notice that traffic has already started to climb up.
Now how marketers can take advantage in different verticals? Well, if you are in the phone industry, I am sure you should have thought about ‘cheap South Africa phone call rates’ or text updates of latest scores. If you are into gossip, the main subject will be the WAGs. In retail, national team t-shirts and kits are already on demand. And even if you are a local business you should have updated your Foursquare, Facebook and Twitter accounts with the offerings for this June for the #worldcup. There is still time to run the extra-mile but all the efforts will pay off!
Today Mike Murphy, Facebook’s vice-president of Global sales, announced that it had more than quadrupled the number of its advertiser clients since the beginning of 2009. He also claimed that advertising on Facebook has become “absolutely core to marketing campaigns” – but has it?
What was interesting is that Facebook failed to actually diverge any actual figures, perhaps suggesting that the word “quadrupled” sounds like a bigger growth than it actually was in numbers. Nevertheless, Facebook’s client list does go a long way to supporting the fact that more and more global brands are starting to take more seriously with Adidas, Procter & Gamble and Barbour all using the websites extensive consumer base for advertising on. Likewise Coca Cola has also recently launched a pan-European content hub campaign on Facebook to support the Diet Cola brand.
To me, Facebook is still a longway off becoming a “core” part of a companies online marketing campaign, however it is clear that due to the size and diversity of its consumer base, Global companies can no longer afford to ignore it; especially if their primary marketing objective is brand awareness.
Tug has compiled the RSS feeds of the top three blogs in the most relevant categories, so that it is easy for everyone to add them to their RSS readers:
Best SEO Blog
1. SEOMoz
http://feeds.feedburner.com/seomoz
2. Search Engine Land
http://feeds.searchengineland.com/searchengineland
3. SEO Book
http://www.seobook.com/feeds.shtml
Best PPC Blog
1. PPC Hero
http://feeds.feedburner.com/PPCHero
2. CLIX Marketing Blog
http://feeds.feedburner.com/ClixMarketingBlog
3. Click Equations Blog
http://feeds.feedburner.com/commerce360
Link generation is the primary method to increase both your search engine positioning and also your traffic.
When it comes to the inbound links themselves, they can be in various formats. Ideally, you should be obtaining different types of one-way links to your websites to increase the diversity. The following are a few examples of the different types of backlinks available.
Inbound links from blogs:
These come from posting blog comments. If you find a blog that is related to your industry/service/products, you can leave a useful and constructive comment (not spam e.g. ‘I like this’ or ‘excellent read I will come back here often’ or simply ‘well done’), including targeted keywords as your name and a URL to link back to your site.
One-way links from forums:
These are simply one-way links that come from your forum profiles themselves. The backlinks are dropped inside your BIO / signature with your own anchor text.
Inbound links from web 2.0 sites:
These are backlinks from websites such as squidoo and hubpages and these types of backlink can rank very well. You can take advantage of articles here that include your keywords in the ‘title’ and 2/3 time in the article body. You can insert URL inbound links with anchor and also RSS feeds.
Another important thing is to get these links indexed!
Ping your links to the top RPC directories
What pinging does is to inform the search engine that your new content is available on various sites via RPC. These sites have huge amounts of updates, thus are crawled frequently by the search engines.
Google have introduced a new Real Time search feature which features a new Twitter timeline. With this new feature you can search for a topic and then look at a timeline for the year or month. Once you’ve chosen a date in the month you can search all the results on that day. See below for a quote from the Google Blog:
“With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. Tweets and other short-form updates create a history of commentary that can provide valuable insights into what’s happened and how people have reacted. We want to give you a way to search across this information and make it useful.
Starting today, you can zoom to any point in time and “replay” what people were saying publicly about a topic on Twitter. To try it out, click “Show options” on the search results page, then select “Updates.” The first page will show you the familiar latest and greatest short-form updates from a comprehensive set of sources, but now there’s a new chart at the top. In that chart, you can select the year, month or day, or click any point to view the tweets from that specific time period….”
To begin with Twitter have decided to only do this with a handfull of advertising partners. Twitter have also said that they plan to integrate promoted Tweets into users timelines once they have gathered enough data from their first push into advertising with promoted Tweets.
Related Links: Twitter, Twitter Blog
