He definitely made possible the integration of different devices such as a music player, laptop, smart phone, and DVD player appealing to customers with a cool design and contemporary values.
Who is going to succeed Steve Jobs in the tech world? Which CEOs are going to inspire you with great innovations able to change people lives?
You would be wise to follow these four famous ones to get inspired and understand the future developments of digital:
– Mark Zuckerberg, Facebook
Despite his bad character as the movie depicts, he is pushing the social networking further as the last Facebook F8 update demonstrated. He has built a multi-national company around the social platform and he is always developing to increase revenues and to retain customers.
– Jeff Bezos, Amazon
With him, the online bookstore has been able to expand into new markets especially electronics and computers. He introduced the Kindle with great ecommerce techniques and effective marketing strategies.
– Larry Page, Google
He replaces Schmidt as CEO of Google since April 2011. Its company has been able to develop great products that are meeting customers’ expectations while fulfilling market demands. Its great research and development department called Google Lab is able to work on new ideas and spot-and-buy new interesting start-ups. If Facebook is really trying to penetrate into the search market next year how can they think to beat Google?
The following is a quick best practice guide for the optimization of Facebook pages:
5 STEPS TO OPTIMIZE YOUR Facebook Fan PAGE:
Create a custom URL
Go to facebook.com/username and create your customer RL including your brand name and your targeted keywords in the URL. You shouldn’t exceed the 55 characters limit if you would like a good looking title in the Google SERP. Use the brand name and 2/3 keywords to explain your business if it is worthwhile.
Write a compelling meta tag description
This will show up in the Google SERP. It contains the profile name plus the About section and finish with “| Facebook”. In particular you should fill the About section with no more than 140 characters.
Distribute your targeted keywords
Write great copy for the “Basic information section” including the targeted keywords and links to your website.
Add a content snippet
Facebook is a marketing channel where you can engage with customers and publish information related to the set of values of the brand. Upload content snippets that link to your blog or website in order to drive visitors as clos as possible to your point of sale. When you are posting a status update, the SEO title will be pulled from the first 18 characters.
Facebook notes and discussion
Although these sections aren’t popular among users, they can rank in Google. Stick your targeted keywords in the titles and the first 18 characters will be pulled out for the SEO title.
Mark Zuckerberg announced more changes to Facebook during the F8 conference for developers. These are not any changes, they are drastic and radical changes that will catch by surprise most users.
Facebook recently changed its news feed and it looks an awful lot like Google Plus, and it is certainly something that has angered and confused many users.
These are the main changes that Facebook will include:
Profiles will now be timelines
Mark Zuckerberg and his team redesigned how profiles look, they will have a main image that can be changed replacing the traditional profile picture. If you scroll down you will see user comments, photos, events … all of them can be customised.
Links and other actions come in the “Ticker”
Facebook removed the automatic updates and created a new window that shows what users are doing, as he had previously explained when they changed to the new news feed template.
Music, movies, television and news on Facebook
Using Facebook APIs other companies can develop apps to share their content with Facebook users.
New generation of applications
These new applications are developed based on the users’ lifestyle, where they can share more information about their likes and experiences.
Facebook games
If you’re playing a game on Facebook, this will show up in your feed so that your contacts know you’re playing and get them to join the game.
Facebook Certainly wants to take us to a new generation of social networks. I wonder what will Google Plus do now?
Adam Kidron & Mark Mulligan on F8 Facebook music, Boinc & digital music
Do you want to know how much traffic your website gets from Twitter?
How many people clicked on the share button?
Until now we had to rely on external measurement services to get a rough idea, but from now on it will be Twitter itself who will provide analytics data to website owners and community managers … Which should make reporting on Twitter activity a lot easier.
Twitter presented “Twitter Web Analytics” on its official blog, its own measuring tool, which will offer website owners more data about their site’s integration with Twitter.
The new data and the tools itself are provided by BackType, the analytics company that Twitter bought last July.
The tool is free and still a beta. Only a few testers and Twitter partners will be able to try the new tool (at least for a few days), rumors are than in a couple of weeks “Twitter Web Analytics” will be available to all website owners.
The Tweeted Times is a service that looks at news content shared by those you’re following on Twitter. The stories are then compiled in a “newspaper” that includes the tweet from the person who originally shared the content. Founded in 2009 by Maxim Grinev and Maria Grineva, a pair of Swiss computer scientists, the service has been fighting to compete with services like Paper.li and Flipboard.
Yandex announced the technology and team would be used “to better answer questions about what is discussed in social networks – that is, almost everything that happens around you.”
As the leading search engine in Russia and one of the biggest search engines in the world (Yandex, a public company, is valued at about $10 billion), Yandex looks to be investing in social features in much the same way Google, Bing, and others have. With a news-specific technology in their hands, Yandex may have a more niche application in mind for the service.
As part of securing its position in Russia, Yandex seems to be taking an acquisitions path. This is their third acquisition in the last year, having purchased WebVisor (a user behaviour analysis company) and Loginza (a sign-in technology company) in December and January, respectively.
His threat has made headlines all around Germany and has confused webmasters, especially in Schleswig-Holstein. He has also earned criticism from lawyers for calling people on to boycott Facebook without being able to fully sustain his argument neither from a legal nor from a technical point of view. An article in yesterday’s Frankfurter Allgemeine Zeitung newspaper even claims that Weichert’s call to boycott was against German market law which would put Facebook into the position to take legal steps against Weichert.
Facebook in the mean time has defended its privacy policy as being fully compliant with the law but has not taken any further steps.
The discussion is likely to continue since privacy protection is always a major point of concern for many Germans.
Test your German and read more about the topic on FAZ.
This shouldn’t work but it does. Although Google generally requires Sitelinks to be closely related to the parent domain the odds are better than even that you can slip through the net and from a user’s point of view I don’t think there’s anything misleading about either of the two links in the above example. That said I don’t think this is a concious decision on the part of the big G and my suspicion is that the Google overlords just doesn’t monitor the relationship between the Display URL and Sitelinks’ landing pages as closely as they do those with ads.
Why would you do this? If you’re not an e-retailer and you’re running PPC against your own brand, I think the question should really be “Why wouldn’t you do this?” A single visit to your homepage, although valuable, is nothing as compared to the value of a relationship which is precisely what Facebook and Twitter are in the business of delivering. You don’t need me to tell you that a fan or a follower has a much deeper level of engagement with your brand and is much more likely to make repeat visits, than a passer-by who simply looks in the shop window.
Even if you are an e-retailer I still think you should give it a try, but I understand why you might be reluctant to siphon brand traffic away from your main site. It’s important to bear in mind that just as your Facebook and Twitter pages are not a substitute for your main site, the paid search links to them are a mere accompaniment, diversifying your offering, if you will. The searcher who is actively intent on a purchase is unlikely to be distracted from the task at hand by a Facebook link, while those more interested in interacting with your brand will likely deliver you more long-term value, if not a sale on that visit.
With its $5,000 per month starting price a Twitter advertising trial is, understandably, out of reach of all but the bigger brands. Advertising on Facebook is comparatively accessible but remains a daunting prospect for many and is, at the moment at least, no small task to do properly. Adding in sitelinks, on the other hand, is child’s play for anyone familiar with Adwords and will take you five minutes at most – and that’s if you stop for a cup of tea. In terms of cost, on a per click basis Facebook advertising is also almost always more expensive than your brand terms are likely to be in search.
I know what you’re thinking and yes, tracking is an issue. Not only does AdWords lump all of your Sitelinks’ search data together – anyone from Google want to explain that one? – but once the user has arrived on your Facebook or Twitter page, there’s no way of measuring the extent of their interaction. Did they become a fan? Did they post on your wall? Are they following you? Have they retweeted?
Although Facebook’s own advertising reporting interface, like AdWords conversion tracking tracking, is actually really smart, user friendly and works to a reasonable level of granularity, neither Facebook nor Twitter have Analytics equivalent to tell you anything meaningful about external sources of traffic. Until either site opens up its back end, those questions will go unanswered and you’re just going to have to do this the old fashioned way: Firstly you should benchmark the rate of follower or fan uptake (or decline) prior to the links being added. Next, take note of your Followers and Fans on the day you add the links. When you’re up and running I’d also recommend alternating days on/off during the first week and comparing the difference.
I did, in a reckless moment of blue sky outside the box thinking, briefly consider driving all my brand searches to Facebook but ultimately settled on this, much less dramatic way of combining search with social. It’s may not be refined but it is a little bit nifty.
In last year student protests they used Google Maps and Twitter to communicate, let everybody know where they were meeting, police barricades, etc. Rioters are now getting smarter as they started using the Blackberry private messaging service to communicate with each other. Twitter and Facebook were used to share general information and BBM passwords.
London Mayor Boris Johnson is calling for BlackBerry Messenger to be shut down. British rioters are using BBM as one their primary mediums because, unlike Twitter or Facebook, it can be untraceable.
RIM said they will cooperate with the authorities to arrest those responsible for the damage and looting.
So, the latest in the ongoing fight between Google and Facebook is the invention of Google +. It is in direct competition with Facebook but offers a different style of Social Networking.
Check out the video below for a brief explanation of Google + and how it’s different to Facebook:
So, that is basically a Google + video for dummies, showing you the advantages and different features to Facebook.
The end of the video is especially poignant, showing you that most of the Internet features/programs we use are Google related therefore Google have a good case for us to make the switch to Google +.
Facebook have over 500 million users, so Google’s task of converting Facebook users in to Google + users seems to be a mammoth one, but I’m sure Mr.Zuckerberg will be keeping a firm eye over his shoulder from now on.
Facebook has just launched an in-depth guide for businesses, providing guidance and directions for marketing on the social network. The guide is very much a beginners guide but does provide some valuable information and reminders for even the most seasoned of social media marketing guru’s.
The Facebook for Businesses guide delves into everything you need to get started when promoting your business on Facebook, looking at Facebook fan pages, Facebook ads, sponsored stories and custom apps and plug ins to further your efforts. Some of my favourite advice in the guide focuses on creating a strategy and plan for your fan page, it is all very easy to get sucked into the social media whirlpool without considering the pitfalls of trying to run a campaign without first planning in advance. A ‘conversation calendar’ for your whole social media campaign (not just facebook) is a very effective method of sharing important events in your industry and business and sharing them on time, this will ensure that you can always plan content in advance and set resources aside to create the content required, whether that’s blog posts, promotional images, videos etc. The guide recommends the following advice when creating a fan page strategy:
” Having a plan will help you create an authentic, consistent “voice” for your page, so your fans know what to expect.
Set some goals: Use your goals to shape the content on your Page to ensure it is useful and relevant
Share exclusive content: Post photos, videos, menus or other “sneak peaks” about new products and events
Check your page daily: Set aside 5-10 minutes each day to post updates and respond to comments
Create a Conversation Calendar: This will help you remember when, where and what to post”
This is perfect timing for Facebook especially with Google+ currently considering how businesses can best use the network to promote themselves.
