Tug Webinar: Brandformance – Building Brand with a Performance Mindset

 

Are You Worried About Wasting Your Brand Budget? Do you struggle to measure the impact of your brand campaigns? Are you frustrated by the lack of clear metrics connecting your spending to tangible results? 

Many marketers feel caught between building their brand and driving immediate performance.

But at Tug, we believe you don’t have to choose.

Watch our latest webinar as we team up with industry experts to explore Brandformance—the balance between brand-building and performance marketing. Brandformance means we can deliver a positive return on ad spend in the short term, while building brand equity and growing market share over the longer term.

 

Expert speakers from Sky, Zipcar & Tug Agency will cover:

Understanding the Importance of Brandformance       

• Digital marketing often focuses too much on performance metrics, ignoring brand health, which limits long-term success.
• Brandformance offers a balanced approach, driving increased customer loyalty, market share, and sustainability while still focussing on performance KPIs.

Client examples of how to Build Brand while still hitting Performance targets

• Find out how Zipcar and Tug exceeded ambitious growth targets, through an award-winning brand awareness strategy leaning into previously unexplored channels, including programmatic, video, and audio.
• For B2B marketers, find out how top-of-funnel brand awareness activity is accelerating lead generation and incremental revenue for global construction technology leader, Bluebeam.

New Ad Formats blurring the lines between Branding & Performance 

• Discover innovative tools and precise targeting blend performance marketing with brand-building, localising campaigns down to high-engagement venues.
• Learn how advanced AI, data-driven insights are revolutionising ad targeting by enabling hyper-personalised, real-time brand campaigns.

New Tools to measure the impact of Brandformance on your bottom line

• Lift Analytics – A near real-time analysis tool that collects multiple data signals to correlate brand campaigns to uplift in brand awareness. The tool enables brand and performance channels to work in unison, capitalising on brand uplift.
• Real Impact – An advanced causal modelling tool that ingests multi-channel campaign data in near real-time, providing a statistically robust impact score of one set of data against another that can be used in place of attribution.

Hear from industry experts:

Adam Holmes – Sky, AdSmart Sales Manager

James Kirwan – Tug, Programmatic & ATL Director

Jack Robinson – Zipcar, Growth Marketing Lead

Eoin O’Neill – Tug, CTO & Global Head of SEO