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Tug Webinar: Next Generation Paid Social – The AI and Data Impact.

by Maciej Woyton


What will you learn?

Join us for an exclusive webinar where Tug and industry partners provide invaluable insights and practical examples of the latest advancements in Paid Social advertising for B2C as well as B2B.

Discover how AI and the changing landscape of data privacy, including depreciation of cookies, are reshaping best practices and strategies in 2024.

Specifically we will be covering:

  • Evolution of Paid Social
    Learn how Paid Social advertising has evolved and the pivotal role played by AI and Deep Learning
    in shaping its future.
  • Next-Generation Strategies (AI, Audience, Creative, Brand)
    Gain essential insights into cutting-edge best practices and cross-platform Paid Social strategies.
    Learn how to maximise D2C sales and improve B2B lead generation.
  • Unlocking 1st-Party Data
    Understand the necessity of 1st Party data strategies and how to integrate these into your Paid Social campaigns.
  • Measuring Causal Impact
    Learn how to bridge disconnected datasets for real-time, actionable insights for informed data-led investment decisions in advertising.

Hear from industry experts

Andre Freitas – Client Partner EMEA, Reddit

Ian Kahn – Paid Media Director, Tug

Roddy Fitzpatrick – Agency Partnerships Manager, TikTok