Zipcar shares award-winning strategy to grow visibility in search
Zipcar won the Auto category at The Drum Awards for Search. Here’s the award-winning case study.
Zipcar’s goal is to be the go-to name in the car-sharing market. However, in 2021 and during Covid lockdowns, they experienced reduced brand awareness and a drop in customers. With 10% of business revenue coming from new customers, this was a major challenge for Zipcar. Meanwhile, existing customers would often use the service once and never again. Reactivating current customers needed to be a key part of Zipcar’s April 2022 to April 2023 campaign.
