The all-seeing eye: why businesses need client strategy now more than ever
Are client strategy teams a luxury that cash-pinched clients and agencies can do without? Absolutely not, says our very own Gloria Kebudi.
You might’ve come across the term client strategy (CS) before, but what does it actually mean? What do client strategists do? And why are they so integral to an agency’s work with clients?
Agencies that don’t include CS as part of their offering truly are missing a trick. These teams can be vital for client growth, satisfaction, and retention. They help support businesses and can bring immense value to both clients and their agencies.
