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Butterfly Foundation & Tug Find Success in #chatstarter Campaign

by Nick Beck | 21.03.2022

Mental health and body image advocates, Butterfly Foundation, has achieved the highest audience engagement out of seven not-for-profits taking part in the National Mental Health Commission’s #ChatStarter campaign.

Butterfly Foundation, which is managed by digital marketing agency Tug, accounted for 41 per cent of total audience reach, delivering 8.1 million impressions and 22 per cent of all clicks received during the campaign.

Under the banner of the National Mental Health Commission, the #ChatStarter campaign brought together leading youth and parent organisations, including Butterfly Foundation, Headspace, Batyr, Kids Helpline, Beyond Blue, Orygen and ReachOut to deliver a communications program to increase self-agency and help-seeking among children, young people experiencing mental health challenges and their parents.