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How do you solve a problem like… Covid staff shortages?

by Faye Daffarn | 11.01.2022

Each week, The Drum ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, The Drum considers how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19.

With the advent of the Omicron variant over winter, businesses across the US and UK have seen the return of staff shortages, caused by employees needing to isolate, or recover from catching the virus. While the travel, service and care sectors have been particularly hard-pressed, the issue is also affecting advertising and marketing agencies, as well.