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by Emily King | 06.09.2021

Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. With users now spending 59 hours online per week, it’s never been more important for marketers to have the right search strategies in place to capture consumer attention before rival brands do and inspire audiences to take action.

Realising this ambition can be tricky, which is where search engine optimisation (SEO) and pay per click (PPC) come in. Both are terms marketers have heard of, but not all can explain.