Tug Wins Legal Software Provider Leap’s Digital Performance Strategy
Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia.
A key attribute, which no doubt piqued the interest of LEAP is Tug’s local on the ground Aussie team, bolstered by its global team’s international presence, offering a unique position within the Australian market. With offices across the globe in London, Berlin, Toronto and of course Sydney, Tug can support and grow LEAP’s global positioning, with offices across UK, North America and APAC.
The global pandemic has accelerated the legal profession’s move to the cloud, with some markets such as Canada enshrining in law that all legal documents and data are held and accessible remotely. As members of the legal industry from across the world adapt to a new ‘work from home’ model this provides an unprecedented opportunity to target lawyers digitally. The need for a digital first marketing approach is amplified by the reduced effectiveness of offline media channels and face to face events.