Brighton SEO New Product SEO Strategy Checklist
When launching a new product or brand, it’s important to nail your SEO strategy early on to not miss out on traffic and revenue later down the line.
If you missed our SEO Account Director Eilish’s talk at Brighton SEO, or want a refresh of the method, steps and checklist you can find the key points you need below!
Consideration Audience – Brand Keyword Strategy
Getting the basics right so you rank for all of your brand terms to maximise visibility for the users most likely to convert.
Consideration Content Research process
- Try Not Choose A Brand Name That Will Be Hard To Rank For!!
- Identify Your Competitors and Research into their key brand search terms to identify what users WILL search for as your brand popularizes.
- Using keyword research tools can also help you to identify further opportunities and give you the highest volume iteration variations of the terms you should be targeting.
- Once you have your volumes you need to map them to a URL / or a piece of content on a URL and ensure that the content is optimised to meet this.
Consideration Content Checklist
- Is the brand name already an entity or another brand?
- Is your preferred domain available?
- Have you identified Rich Results – knowledge panels, People Also Ask Boxes, Featured Snippets that come up for your competitors / inspirations?
- Have you covered all the bases of brand searches for people who are going to be considering your product?
- Are you meeting those queries with the correct type of content?
Curious Audience – Product Keyword Strategy
Making sure you’re giving those who are interested in trying out your brand or product the right information in the right way to appear in search results and encourage users to learn more about you.
- Identify similar products that mirror your product use OR the product categories you’re aiming to disrupt
- Research into their site content, suggested searches and SERPs results
- Use keyword research tools to help you to identify further opportunities and give you the search volumes for your chosen terms
- Once you have your volumes you need to map them to a URL or a piece of content on a URL and ensure that the content is optimised to meet this.
Curious Content Checklist
- Have you looked into the umbrella category to find competing products?
- Have you identified overlaps with your product and existing products?
- Have you found the highest search volume terms for your product and product types?
- Have you covered all the bases of product searches for people who are going to be curious about your product?
- Are you meeting those queries with the correct type of content?
Unaware Audience Longtail Keyword Strategy
Identify longtail opportunities to get in front of those people who are totally unaware of your brand, product and even category!
- Identify seed keywords from your brand or related topics
- Use keyword research tools to expand these into long tail queries and questions
- Use the SERPs – People Also Ask, Autocomplete and other Rich Results to give you ideas of how you should be presenting your content
- Go deeper! Use forums and comments sections of sites to really understand the hot topics in your category
Unaware Content Checklist
- Are you looking for long tail search terms and questions around your competitor brands
- Have you checked keyword research tools such as answer the public for questions related to your product / category.
- Are you checking the SERPs for different ranking content types?
- Have you set up Google alerts for competing brands
- Are you meeting those queries with the correct type of content?
Want to learn more about how Tug can help you put this intro practice. Get in touch below and lets see how we can grow your organic presence:
hellolondon@tugagency.com
