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Nick Beck, CEO of Tug gives his thoughts on Facebook’s promise to remove news content in Australia

by Nick Beck | 19.02.2021

“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like the Australian public, they refuse to be bullied.”