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Tug’s CEO, Nick Beck gives his thoughts on Google potentially pulling out of Australia

by Nick Beck | 08.02.2021

“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller business – more targeted and more efficient. Australia would be doing small businesses a disservice to get rid of Google, in my opinion”