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Nick Beck, Tug’s CEO gives his perspective on Apple joining the Search Engine fight

by Nick Beck | 14.12.2020

“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive.

But if a search battle is on its way, the real question is whether Apple should tackle the global market’s most powerful player, and what that would mean.”