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Tug’s CEO, Nick Beck talks to about why marketers in APAC should scrap the SEO vs. PPC mindset

by Nick Beck | 03.11.2020

“Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each other’s drawbacks and generating higher overall performance.”