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Brighton SEO – What to look forward to

by Jack Higgins | 12.09.2019

BrightonSEO brings together some of the best speakers from the world of search marketing and is an event highlight for many SEOs. An important point to note – BrightoSEO is big. Really big. The event has around 75 talks across the Saturday and the last time round was host to over 3,000 marketers from a wide range of disciplines. So, how do you make the most out of what is on offer? Here are a few of my personal thoughts on what I am looking forward to at this year’s BrightonSEO.

The People

Of course, the people. With over 3,000 marketers descending on the beautiful city of Brighton there is so much to be learnt from so many different people. There are talks from search optimisers, brand strategists, unique thinkers, data experts and more. Getting stuck in and talking to many of the great people that will be at the event is something that I am very much looking forward to.

The Keynote Speaker – Dave Trott (Simple is smart. Complicated is stupid)

BrightonSEO keynote speaker for this upcoming event is Dave Trott who is a creative director, copywriter and author. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising and has founded a number of successful advertising agencies including GGT, Baindsfair Sharkey Trott and WTCS. He will no doubt have some insightful and inspiring words of wisdom in his talk “Simple is smart. Complicated is stupid”. Not one to be missed.

Learning new things – the evolution of SEO

Search is constantly changing and evolving for both paid and organic. With search engines improving and updating their user experiences all the time it is an on-going battle for search marketers to stay up-to-date. BrightonSEO brings together a real opportunity to learn from others who are in similar positions of trying to figure out how to rank higher in searches, drive traffic to websites and stay relevant in a fast-paced environment. The talks are from people who are working, problem-solving and networking within the world of search – so who better to learn from?

The Talks

There are a couple of specific talks that I am looking forward to at this Friday’s event and they are:

I remember seeing Dana speak at the April BrightonSEO and found her very engaging, insightful and she came across as a very likeable person. Her talk this time on making efficient and well-structured reports is something I am looking forward to.

As stated on the talk bio “AMP Analytics captures user engagement data from your AMP’d site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement.” It’s always great to see what kind of data you can gather from your website, plus with Solenn being from Google, I’m sure there will be much to learn from this talk.

How do you market to mature audiences? Potentially not with TikTok. But with there being over 23 million over 50’s in the UK it is definitely a target market that is worth learning more about.