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Brighton SEO September 2018: All the presentations, slideshows and decks

by Olivia Williams | 21.09.2018
The Tug SEO team are excited to be attending Brighton SEO on 28th September. There are a lot of great talks on the agenda, and plenty of big names on the lineup. It’s set to be a fantastic day, and one of the highlights of the year for those working in search marketing.

If you weren’t lucky enough to get a ticket, or you simply want to view any of the presentations at your leisure after the event is over, we’ll be collating decks and slideshows right here, in real-time, on the day and afterwards.

Found a deck we haven’t uploaded yet? Tweet us @tugagency.

Auditorium 1


Content Marketing

10am – 11.15am

Ross Tavendale – Data Journalism: A practical guide to winning big links

Sarah Bradley – Getting Millenials’ Attention on Social Media

Bobbi Brant – How to Use Live Video in Content Marketing


Content Strategy

11.45am – 1.00pm

Matt Siltala – Are you a content creator or a content documenter?

John Brasington – Contextual optimisation: How to create value led content for your ecosystem?

Meg Fenn – Using stunning design to leverage your SEO



2.30pm – 3.45pm 

Hannah Thorpe – SEO without Traffic

Izzi Smith – Practical Insights into Winning Featured Snippets

Patrick Reinhart – Indexation, Cannibalization, Experimentation, Oh My!


Ranking Factors

4.00pm – 5.15pm

Björn Beth & Svetlana Stankovic – Making Data Dreams come true: Bridging the Gap between Ranking Factors and SEO Strategy

Marie Haynes – Super Practical Nuggets from Google’s Quality Raters’ Guidelines

Luke Sherran – Video ranking factors in YouTube



5.30pm – 6.00pm

Rand Fishkin – The Future of SEO is on the SERP



Auditorium 2

Onsite Tech SEO

10am – 11.15am

Mike King – Software Testing for SEO

Barry Adams – Information Architecture and SEO: Laying The Foundations of Success

JP Sherman – Deliver Discovery & Revenue by Optimizing On-Site Search


Technical SEO

11.45am – 1.00pm

Dominic Woodman – Debugging SEO – Language & Breaking Down

Francois Goube – What I learned crawling 10 billion URLs and Analyzing 5 trillion log lines

Mark Thomas – Why auditing your rel=canonical configuration is a shrewd move


Link Building

2.30om – 3.45pm

Laura Hogan – Use Your Competitors For Freeeeee Links

Stacey MacNaught – Securing Your Links Before You’ve Even Produced Your Content

Elli Bishop – How to recruit and train a killer PR and Outreach team



4.10pm – 5.15pm

Grant Kemp – Diving into DataStudio

Kim Dewe – How To Automate Key SEO Processes using API’s and Google Sheets

Sam Marsden – Efficient AF: Automating SEO Reporting With Google Data Studio


Syndicate 1 & 2

Site Speed

10am – 11.15am

Fili Wiese – Accelerate: Page Speed Optimization Tips

Chris Simmance – 2 Seconds is the New Slow: How businesses can build a better web

Aleh Barysevich – Winning with mobile page speed: killer technologies, tools, and tips


SEO Tools

11.45am – 1.00pm

Christoph C. Cemper – 20 Free SEO Tools You Should be using

Prabhat Shah – Amazon SEO tools that I wouldn’t avoid

Grant Simmons – The Batman SEO Toolbelt to Vanquish Google’s SERP


Voice Search

2.30pm – 3.45pm

Greg Gifford – How to use local to rock in mobile and voice search

Stuart Shaw – A Voice Assistant Investigation

Purna Virji – Marketing in the AI-Era of Search: Your Guide to Creating Exceptional Customer Experiences


Small Budget

4.10pm – 5.15pm

Joe Doveton – Small is Beautiful: Site Optimisation for SMBs

Izabela Wisniewska – 10 ways to build links without big budgets

Dom Hodgson – Shit, we’ve launched. Now what do I do?


Syndicate 3 & 4

Customer Experience

10am – 11.15am

Jack Barmby – Reviewing Success: A Proactive Approach to Reputation Management

Aiden Carroll – It’s A Stitch Up! Sewing Up Consumer Intent With Keywords

Ronell Smith – Found vs. Chosen: Why Earning the Long Click Should be the Goal for Your Brand’s Web Content


Mobile & AMP

11.45am – 1.00pm

Emily Grossman – Mobile Performance Optimization for Marketers

Natalie Mott – AMP Implementation on Non-Standard Content Management Systems

Miracle Inameti-Archibong – We made our website a progressive web app and why you should too


Crawl Management

2.30pm – 3.45pm

Gianna Brachetti-Truskawa – Crawl Frequency: What to do when it drops suddenly

Aysun Akarsu – Crawl-First SEO

Sean Butcher – How to Improve Your Website’s Indexation


Ecommerce Trends

4.10pm – 5.15pm

Gianluca Fiorelli – The future of Visual Search

Max Prin – PWA + AMP: The Future Of E-Commerce?

Barrie Tynemouth – Online Price Tracking and Price Wars


The Restaurant


10am – 11.15am

Rachel Costello – How to Tackle Enterprise Sites: Examples from the Biggest Brands

Eloi Casali – SEO in big media agencies

Cosmin Negrescu – Using Jobs-to-be-done to win more customers


Project Management

11.45am – 1.00pm

Briony Gunson – Effective planning for small-medium agencies/consultancies

Vicki Jakes – The Final 10 Percent

Beth Cook – Prioritising SEO In-House


Ecommerce PPC

2.30pm – 3.45pm

Alex Major – Comparison Shopping – The future of Shopping Ads on Google

Jack Cooper – Scaling large e-commerce catalogues for paid advertising

Weldon W. Whitener, PhD – The Power of Price Data


Paid Social

4.10pm – 5.15pm

Jon Quinton – 5 Truths The Gurus Don’t Tell You About Facebook Ads

Byron Marr – Using Facebook Funnels To Improve E-Commerce Campaign Targeting

Gareth Hoyle – Advanced PPC and Paid Social Tactics


Meeting Room 1


10am – 11.15

Helen Pollitt – Technical SEO Audit Top Tips for Beginners

Clark Boyd – How to Optimise for Visual Search

Charlie Marchant – Ways to Definitely Get Links for Your Business


Personal Development

11.45am – 1.00pm

Arianne Donoghue – Why Failure Should Be An Option For All Of Us

Steve Hammer – Keeping your wits while working in Digital Marketing

Ricky Whiting – How to Build an e-commerce business off SEO


JavaScript and SEO

2.30pm – 3.45pm

Martin Splitt – Building search-friendly web apps with JavaScript

Jamie Alberico – SEO for AngularJS



4.10pm – 5.15pm

James Brown – Six Site Migration Fails & How To Avoid Them

Esteve Castells – Learnings of Migrating 100,000 Subdomains to Subfolders

Dan Patmore – Navigating the pitfalls of website migration


Expo Stage

International Marketing

10am – 11am

Jitka Jizerova – Search beyond Google: The other search engines

Daiana Damacus – Putting the social into social search engines


European Market

11.45am – 12.45am

Alban Renard – The subtleties of Google search in French

Anna Troidl – How to succeed with German SEO


International Expansion

2.30pm – 3.30pm

Zanna Pupele – Site adaptation for foreign markets: trust signals

Barbara Bazzoli –  Tips for choosing your next country to target