Costa Express hires Tug

Toronto, March 18th, 2016 – London-based coffee shop chain Costa Express has retained Tug of Toronto as its digital agency. The firm will support the brand’s Canadian launch with digital and local programmatic display advertising. Costa Express will launch in Canada with 150 self-serve coffee bars located in Shell gas stations in Toronto, Alberta and Vancouver. The company plans to expand to 550 locations nationally by 2020.

“We were delighted to extend our global presence with our launch into Canada, and this meant we required a robust and innovative digital strategy to complement the technology of our self-serve coffee bars and we were impressed with what Tug had to offer,”

Said Costa Express managing director Murray McGowan.

“We are looking forward to working with them as we embark on this new venture.”