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How Virtual Reality will change the way we do content

by Jenny Illmann | 09.07.2015
Virtual Reality is big right now. Oculus Rift, the headmount that allows you to interact with a computer-simulated reality will become accessible to the public in early 2016 priced at £350 initially. Making the product become more available to the public, will likely change the way we play computer games, watch films and what type of content we watch online. 

Brands are jumping on the Virtual Reality bandwagon: Samsung and Marvel introduced a VR campaign in 2014 to push the “Avengers: Age of Ultron” film release and this year, VR campaigns can be found all over social media platforms pushing video-based content that provides users with an extremely immerse and real experience like this video by Red Bull that allows users to experience the race track as a Formula 1 driver:

Google have recently launched Google Cardboard which is a clever little design made out of cardboard that allows users a cost-effective virtual reality option. You can simply put your phone into a so-called ‘viewer’, and the viewer will enable you to watch videos in VR.

Users are very receptive to this kind of content. Virtual Reality offers a more immersive experience that makes you feel as though you are part of the action.

In future, this will mean that a lot of brands will move more towards video content. YouTube is now the most-visited social network in the US. Websites are likely to incorporate more Virtual Reality particularly Ecommerce brands will want their visitors to engage with products and get a feel that they really know the product they are about to buy on a website.

Facebook have recently announce that they are working on using drones and satellites to help connect people in remote areas. It is claimed, that laser communications systems will then be used to beam data from the sky and allow users to interact with data.