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Auto-Tagging of Destination URLs in Bing Ads

by Mike Coleman | 29.08.2014
Finally at long last Bing Ads have enabled auto-tagging of destination URLs so that you can track your paid search campaign performance in analytics programs, such as Google Analytics. Their auto-tagging feature is being launched in the web user interface (UI) and API at the account level. This reduces the time it takes to manually tag destination URLs, which I think we can all agree is a huge burden lifted! This will also eliminate the potential for errors that can happen as a result of manual tagging and help marketers be more successful on Bing Ads, making it easier to reach the audiences wanted.

So I guess you’re wondering, how exactly do I enable auto-tagging in Bing Ads web interface? Well I’m here to help.

Auto-tagging is an account-level feature and once you’ve taken the plunge, you have two ways to ensure backward compatibility with your existing UTM tags.

1) Replace all existing tags: A good option if you want Bing Ads to change the supported UTM tags across all ads served on your account. This will change the values of any tags that you have manually placed in your ad destination URL and append the missing tags, if there are any of course.

For instance, if your URL has been tagged with one UTM tag, Bing Ads will append the remaining supported UTM tags automatically for you at delivery time of your ad.

2) Keep my current tags and add any that are missing: A solid option if you already have existing UTM tags manually tagged with your ad destination URLs. And if you are currently reporting on these tags but you would like Bing Ads to automatically append any UTM tags that you are not reporting on. This option will give advertisers both backward compatibility with their existing reporting and also provide additional level of detail using our supported UTM tags.

Hope that helps.