Brands wittingly join Harry Redknapp’s Twitter Q&A

The famous wheeler dealer of a football manager, now at Queens Park Rangers, agreed to a Twitter Q&A today using the hashtag #AskHarry. Now currently trending heavily in the UK, the ex West Ham, Portsmouth and Spurs man is being overwhelmed by hundreds, if not thousands, of internet troll opportunists – all of whom have been relentless in their humorous efforts.

The brilliance of this ongoing Q&A (if we can indeed still call it that) is that a number of relevant brands (Coral, Paddy Power, Daily Mirror) have wittingly joined in on the conversation – all in an effort to showcase their cheekiness and gain significant brand exposure.

Today is an excellent example of the need for brands to be reactive on social media. In order to do so you need to be monitoring and identifying opportunities like these, and secondly taking ’em by the scruff of the neck (no pun intended Harry).

Here are a selection of tweets from #AskHarry:

#AskHarry If a train is 500m long and traveling at a speed of 100km per hour, then how much is Christopher Samba worth?

— Coral (@Coral) October 24, 2013

Would you say you are a ‘wheeler dealer’ or a ‘farkin footbaw manichah’? #AskHarry

— MirrorFootball (@MirrorFootball) October 24, 2013

Ahhh one more. What did you do before electric windows were invented? #AskHarry

— Paddy Power (@paddypower) October 24, 2013